How BlogSEO turned creator marketing into a measurable acquisition channel
After one €2,000 sponsored post returned just three sign-ups, BlogSEO rebuilt creator marketing on Naano, and turned it into predictable, trackable pipeline.
The challenge
Before Naano, BlogSEO had already tested influencer marketing. They paid €2,000 for a single sponsored post and generated only three sign-ups.
The conclusion was simple: creator marketing looked expensive, difficult to track, and impossible to scale with confidence.
They didn't need more reach. They needed a predictable way to find relevant creators, activate them at scale, and turn engagement into pipeline.
The campaign
BlogSEO launched a LinkedIn creator campaign with Naano, matched with ~10 relevant creators and a €5,000 budget.
Over the campaign, creators published around 15 posts designed to reach BlogSEO's target audience and generate qualified demand. Every post was tracked through Naano, so the team could see which creators and which content generated real commercial intent.
"I fired my SEO agency. An AI agent now runs it.", one of the creator posts that drove qualified demand for BlogSEO.
The results
For BlogSEO, the value wasn't just visibility. The campaign created a structured list of people who had engaged, 1,500+ qualified leads surfaced in the dashboard, ready to reactivate through outbound.
Instead of treating creator marketing as an awareness play, the team could connect creator content to leads, conversations, and revenue, landing at 150% ROAS.
Why it worked
The difference wasn't spending more on creators. Naano made the campaign operational.
"We had tried influencer marketing before and spent €2,000 on one post for three sign-ups. With Naano, we saw 150% ROAS and generated more than 1,500 leads we could follow up with."