ANKIT ANAND

Kept finding the same thing testing D2C brands:- Real reviews, real distribution, zero mentions when ChatGPT, Perplexity, Gemini and other Agents gets asked the category question with no brand name. Every source it pulled from was a review blog. Never the brand's own site. Built a tool that checks both sides of this. Your actual SEO score, and a separate GEO score that tells you if AI engines would even have a reason to cite you. Schema, FAQ structure, content depth, all of it. Called it GainSEO. Been using it on my own audits this week. Link in the first comment if you want to run your site through it.

I Asked ChatGPT "best natural deodorant that actually works" yesterday. A brand with real retail distribution, real reviews, real ad spend didn't show up once. Three other brands did. All three times. Not a ranking problem. Here's what's actually happening:- AI engines like ChatGPT and Perplexity aren't crawling your site live. They're pulling answers from Reddit threads, review blogs, comparison sites. Places most brands have never thought to show up in. Google gave you 10 blue links to compete for. ChatGPT gives the customer one answer. If you're not in it, you don't exist to that person. I've spent the past week running D2C brands through this check by hand. Same pattern, different categories. Brands invisible on the category search. Fine, even flattering, once someone asks about them by name. The gap isn't reputation. It's discovery. Most AI visibility tools right now are enterprise-priced, built for brands already spending big on this. Feels like there's real space for brands who are smaller, still growing, and don't know this gap even exists yet. Not building a tool for this yet. Still running the checks manually, one brand at a time, to see if the problem is as real as it looks. If you run a D2C brand curious if you've ever checked what ChatGPT says about your category. Drop a comment or DM me and I'll run the check and send you what I find. save this if you haven't looked at your brand's AI visibility yet. #D2C #ecommerce #AIsearch #brandvisibility #shopify

Every Friday, one agent on your team quietly checks a leaderboard he's not on. He doesn't say anything. He just works a little slower the next week. Most builders run partner networks with zero visibility for the partners themselves. They send leads. They wait for commission. They have no idea if they're your top performer or your tenth. We changed one thing for a builder in Gurugram: every partner gets a personal leaderboard note every Friday. Rank. Deals closed. How close they are to the next tier. Nobody asked for a bonus scheme. Partners just started responding to leads faster. Visibility is a commission structure nobody's paying for yet. If your top partner doesn't know they're your top partner, what's actually motivating them to pick up the phone first? #realestatetech #channelpartner #realestatebuilders #proptech #realestateindia

Spent this week inside a real estate builder's operations. They're spending ₹8 lakhs a month on performance marketing and asking for more leads. I think they have the wrong diagnosis. Builder spends ₹5-10 lakhs a month on performance marketing. Leads come in. Partners submit buyers. Response takes 4-6 hours. Lead goes cold. So the builder concludes: we need more leads. Spends more on ads. Same 4-6 hour response time. Same cold leads. Same result. Meanwhile the actual problems stay unsolved: Partners don't know which inventory is available right now — so they pitch projects that are already sold. Commission disputes happen every month because there's no audit trail so the best partners start working with builders who have cleaner systems. There's no leaderboard, no visibility, no motivation loop so partners who aren't closing in 90 days just quietly disengage. The lead volume is fine. The system handling those leads is broken. A builder with 30 leads a week and a 60-second response time will always outperform a builder with 100 leads a week and a 4-hour response time. That's what the Kiyotro channel partner copilot is built for. Not more leads. Better systems around the leads you already have. Agree or disagree? #realestate #proptech #channelpartner #kiyotro #aiautomation #buildinpublic #n8n