Chris LeBorious

Krista Doyle (Fan Out) and Sam Garg (Writesonic) get into what's actually changing in organic marketing now that AI is the new front door. Brand mentions. Reputation signals. What AI decides to surface, and why. Backed by real data, not vibes. If your organic playbook hasn't been touched since 2023, this one's for you. Sign up here- https://lnkd.in/dRVruV8y

Most Shopify migrations ship blind to AI search. SOZO didn't. They moved thousands of SKUs from Magento to Shopify last month. Usually that kind of project torches organic traffic for months. 30 days later? Gemini visibility up 30% in the first few days. All AI platforms combined, up 10%. 49% citation share against tracked competitors. The trick wasn't a trick. Christian Goodrich's team baselined AI visibility before launch, prioritized the pages doing the heaviest discoverability lifting, watched brand sentiment through the cutover, then measured what landed. Not glamorous. Just nobody else does it. He now runs the same playbook across 60+ SME accounts at SOZO. Migrations have always been risky for organic. They're risky for AI search too. Most agencies still can't see it. Case study in the comments.

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Most European companies follow a predictable playbook when "breaking into the US": Hire a couple of SDRs on the ground. Translate the website. Power through calls in English, hoping nothing gets lost in translation. We did things differently. Instead of burning a massive localization budget on day one, we kept our core team in Europe and ran everything from Paris and Berlin. We didn’t hire human interpreters or a local sales force. We just used an AI voice interpreter. Our team spoke their native language, and the American prospects heard everything in natural English, in real-time. It was seamless. That single shift allowed us to: Run high-quality discovery calls without language friction. Close our first US design partners. Validate our positioning before committing to expensive local hiring. For European founders looking to scale their GMT, this is the fastest way to start selling globally without overextending your team or your runway. Comment "US" and I'll send you the tool we used.

The shift from SEO to Generative Engine Optimization (GEO) is officially here. If you’re deciding between Writesonic and Profound to help your brand rank in AI answers, here is the quick breakdown: Profound is an enterprise monitoring tool. It’s great for high-level dashboards, sentiment tracking, and seeing how your brand appears across 10+ different AI engines. Writesonic is an action-oriented platform. It doesn't just report visibility gaps-it tells you exactly how to fix them with a prioritized "Action Center" and integrated AI writing tools to help you win citations. The Verdict: Choose Profound for deep data and reporting. Choose Writesonic if you want to turn those insights into higher rankings and better content immediately. Read the full comparison here: https://lnkd.in/d4ZVvwDr. #GEO #AEO #AI #ContentStrategy #Writesonic