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POV: Content creator expert starts creating content — the loop is complete.
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1y ago, Jules and I signed our first customer without having a product.
Back then, we had run discovery with several B2C brands, and all we wanted was to test some assumptions without spending too much time building.
So we started selling a solution to see if some brands could see enough value to buy it. Turns out we signed one, but during onboarding, we realized our product was only halfway complete. 🫣
At least we knew we were on the right track. So we went back to building and returned to the brand one month later with our MVP ready.
Since then, our product has evolved a lot: we’ve pivoted, changed our business model, and started selling to totally different target customers.
None of this journey would have been possible without learning along the way. By trying, failing, and succeeding in some ways.
Still a lot to learn, and we’re just getting started 🧨
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Creator advertising is outperforming all other marketing channels. Yet brands can't go all in.
For the past months, we've been listening to brands and creators struggling to run successful campaigns efficiently.
One thing became clear: what the market needs is not "one more tool".
But a data-driven approach without the operational hassle.
That's why we're pivoting Gems AI into the first AI-native ad platform for creator advertising.
Same vision, clearer path. And we're making it real, backed by 2 strategic advisors & investors: Romain Kuzniak & Piyush Mishra!
If you're a brand or creator and want to be part of this, my DMs are open.
🎥 Video production: Raphaël Birotheau.
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🕵 What if you knew every brand your favorite creator already worked with?
Here’s how you uncover their full collab history in seconds 👇
1️⃣ Pick a creator you’re considering
2️⃣ Drop their Instagram handle into this tool
3️⃣💥 See all the brands they’ve partnered with before
Now you can:
> See which brands already trusted them
> Spot conflicts before you even reach out
> Shortlist creators with a proven track record in your niche
No more blind outreach.
No more “hope this creator is a fit.”
Save time, avoid mismatches, and find proven brand partners.
💬 Comment “COLLAB” and I’ll send you the tool.
PS: Let’s connect if we’re not already — I share tools for smarter creator marketing every week.
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🤔 Top marketers are done guessing.
Here’s how they copy audiences that already convert 👇
1️⃣ Pick a creator who’s killing it in your niche
2️⃣ Drop their Instagram handle into this tool
3️⃣ BOOM → get all the creators lookalike audiences
People who follow, engage, buy just like their fans.
No more random targeting.
Stop wasting budget on cold traffic.
Scale audiences proven to work. 📈
💬 Comment “AUDIENCE” and I’ll send you the tool.
PS: Add me if we’re not connected yet 👋
