Gunveen Kaur

Your competitors are stealing your best leads, and you don’t even know they exist. 🤯 Here is the biggest lie in B2B sales: "If a company doesn't have a massive digital footprint, they aren't worth selling to." Wrong. The "invisible" SMB economy - construction, manufacturing, hospitality, retail - generates 40% of the US GDP. But because they don't post on LinkedIn or have complex digital tech stacks, traditional data tools are completely blind to them. If you are using the standard data providers, you are missing up to 70% of your Total Addressable Market. You are fighting everyone else for the exact same 30% of hyper-digital companies. Three months ago, backed by Y Combinator, Leadbay was launched in the US to do what everyone said was impossible: qualify the unqualifiable. They built the world's first AI inference model designed specifically for data-scarce, zero-signal SMBs. It doesn't just scrape data; it reasons like your top-performing sales rep to uncover the massive businesses hiding in plain sight. The results? Global Fortune 500s and billion-dollar titans like Gerflor USA, Saint-Gobain, Nespresso B2B, and Corgi just TRIPLED their qualified leads in real-world, broad SMB industries. They are closing deals with companies that were completely off their radar three months ago. Stop wasting months trying to squeeze blood from a stone with the same databases everyone else is using. Want to see the massive chunk of your TAM that your current tools are hiding from you? Click the link below to unlock the invisible economy. I guarantee your competitors haven't found them yet. 👇 https://lnkd.in/gzW-HuNJ

💡 "It's easier to build a product than to market it." Ouch. But let’s be honest: in a world where anyone can launch an LLM wrapper over the weekend, technology isn't your moat anymore. Positioning is. I recently sat down with Saurav on The GTM Engineer Podcast to break down how we run offshore marketing at Growzle, and why most outbound strategies are just expensive spam. We got into the weeds of a recent campaign where my team took a client's list of 4,000 UK companies, ruthlessly filtered it down to 900 high-intent targets using hiring and tech signals, and pulled off a 61% open rate (double the industry standard). 🎯 The TL;DR for Founders: Understand biopsychology before tools: Tools don't buy products. Humans do. Look for the chaos: We targeted fast-hiring companies because growth equals expense management chaos - the exact pain point we solved. Automate like a salesperson, not a robot: Use tools like Clay and Claude to personalize, but keep the goal human: get them on a call. If you're a bootstrapped startup trying to scale into the US/UK without burning through cash, this 18-minute chat is for you. 🎧 Tune in here: Spotify: https://lnkd.in/gaYVM2yc Apple Podcast: https://lnkd.in/g3sm_Us6 Drop your thoughts below: Is marketing officially harder than building now? 👇

Please keep using those generic LinkedIn blast tools. Seriously. My inbox and my pipeline love the lack of competition. Most automated outreach looks like a broken robot trying to sell water to a drowning person. It’s loud, it’s creepy, and it’s a fast track to a restricted account. If you want to keep spamming 1,000 cold leads a day, go for it. You make the rest of us look incredible. But a few weeks ago, I nuked my entire strategy. I was tired of playing digital private eye for 5+ hours a day. I was also tired of sending messages that felt like mall kiosk pitches. So I split the job between two different AI systems. The first system acts purely as a silent radar. It doesn't message anyone. It just watches for hidden "buying friction" signals that humans completely miss. It filters out 99% of the noise and hands me the exact people who are moving right now. The second system takes those raw data signals and translates them into fluid human dialogue. No aggressive pitching. No creepy "I saw you looking at me" vibes. Just a casual observation with perfect timing. My only job now? Watch the dashboard and step in to close the deal once they reply. The AI handles the heavy volume. I protect the brand trust. If you love chasing people who are actively trying to ignore you, stick to the old ways. But if you want to see the exact workflow, the blueprints, and the specific setup I use to keep this on absolute autopilot... I left the full step-by-step breakdown and a backdoor link to test the exact system below. 👇 Deploy the protocol before your market catches on: https://lnkd.in/gM6uDqAn

My co-founder might kill me for sharing this. 🤫 But I am completely exhausted from watching B2B founders burn mountains of cash trying to break into new markets the wrong way. They hire a small army of SDRs, stack up expensive software, and spray thousands of automated, low-yield spam emails across the globe. The result? High burn rate, massive team churn, and absolute radio silence from enterprise buyers. At Growzle, we don’t build traditional agencies. We engineer cross-border revenue systems. And we don’t play the volume game. We play the timing game. Right now, a tiny, hyper-specific percentage of your exact global ICP is actively raising their hands on LinkedIn. They are literally posting your exact service keywords, begging for a partner to step in and solve their problem today. If you reach out next week, you're white noise. If you land in their inbox 30 minutes after they post, you look like a strategic genius who can read minds. Because we scale pipelines with architecture - not headcount, we quietly built an automated "Signal Engine." It monitors these high-intent buyers in real-time, filters out the noise using algorithmic scoring, extracts their verified direct data, and triggers a hyper-personalized response completely on autopilot. It bridges the geographical gap while your team is focused on high-leverage strategy. We ran a quiet test on a single target segment last week with a tool and pulled 40 hyper-targeted, high-intent enterprise opportunities in under 48 hours. No manual scraping. No manual scrolling. Just pure, high-yielding pipeline. My co-founder thinks this should stay locked. I think good systems deserve to be shared. I’m not going to write a massive text wall explaining the entire backend code here, but I did drop the exact blueprint and the exact data layer we use to run this engine below. If you want to stop the manual hustle and install real signal-based capability into your outbound workflow, go read the exact setup guide. 👉 Get the exact blueprint and your first target signals here: https://lnkd.in/g_v9K7Tm Go build your machine. Your manual scrolling hours are officially over.  #GTMStrategy

The modern B2B outbound strategy is a beautiful dream: Ask Claude to write a "hyper-personalized" email template. Scrape 1,000 unsuspecting souls on Apollo or Clay. Blast them all at once and wait for your yacht to arrive. Spoiler alert: The yacht isn't coming. 🛑 Instead, the only thing rolling in is a one-way ticket straight to the spam folder. We’ve gotten so incredibly obsessed with software that we’ve successfully automated the actual human right out of the loop. Your prospects aren't stupid. They receive hundreds of these exact same generic pitches every single day. And yes, they can tell it’s AI - even if you explicitly told Claude to "sound casual and use internet slang." If your entire strategy relies on raw volume rather than actual relevance, you're just paying to annoy people at scale. The Copy-Paste Mirage: Your "highly customized" message looks identical to the forty other emails your prospect deleted before their morning coffee. Signals > Software: Winning today requires hunting for deep contextual triggers - like specific hiring trends or tech stack shifts - that make your offer hyper-relevant to that specific company, right now. Talked more about GTM and positioning with Saurav on the SalesRobot podcast (solid tool for B2B sales teams/agencies scaling LinkedIn outreach). Full episode coming out soon. P.S. This exact frustration with broken, high-friction sales experiences is why I recently added 10Demo (https://lnkd.in/eQBA2xq7) to my tech stack. Honestly, the results have been wild. Think about the irony: you finally do the hard work to break through the noise, build real trust, and get a red-hot prospect to visit your website... only to punish them with a legacy 5-field calendar form and a 3-day wait for an SDR callback. It's absolute buyer torture. 10Demo fixes this by putting a voice-native AI agent on your site that instantly qualifies visitors and walks them through a live, interactive product demo right then and there. No gatekeeping, no friction, and zero demo no-shows. If you're tired of losing hot leads to a broken pipeline, it’s a total game-changer! Try it out today - https://lnkd.in/eQBA2xq7

We’re expanding at Growzle 😃 Looking for a sales specialist who can own the entire deal cycle. Good communication + pitching skills. Role is based in person (Noida Sector 62). If you know anyone who would be interested, please ping me

My lungs are weak, Delhi’s air is intense, and a "revolutionary" new gadget almost took me out. I recently landed in Delhi for work. Now, I love this city (not), but my bronchitis-prone lungs view Delhi air the way a vampire views garlic. Naturally, a flare-up hit. So I did what any grown adult does in a minor crisis: I called my mom. I asked her to run down to the local chemist and grab my usual, trusty inhaler. But the chemist had other plans. He handed my mom a shiny new piece of medical innovation called the Synchrobreathe. As a marketer, I usually love this stuff. Ooh, shiny new tech! A disrupted legacy market! But as a human being currently panting like a golden retriever in mid-July, I didn't want a revolution. I just wanted oxygen. Instead, I got an absolute masterclass in what happens when "brilliant product design" completely forgets about the actual human using it. Picture this: - I am actively struggling to breathe. Instead of the classic "shake and press" that we’ve all known for decades, I’m staring at a QR code. - I am literally gasping for air while trying to watch video tutorials and typing queries into AI just to figure out how to inhale. - After finally mastering the exact "synchronised breathing technique" required... nothing happened. The device was a total factory defect. It didn't even work. Sitting there, clutching a useless piece of high-tech plastic and waiting for my mom to make another pharmacy run, my marketing brain kicked in (mostly to distract me from the lack of air). The team behind this product clearly focused on the Pros on paper: sleek design, advanced mechanics, and a great pitch deck for investors. But they missed the ultimate Con: human friction. If your user needs a video tutorial and an AI explainer during a moment of high stress and vulnerability, your User Experience (UX) has failed. It doesn't matter how pretty the QR code is. Innovation is great, but never sacrifice simplicity for the sake of being clever. When your customer is in the "moment of need," they don't want a learning curve. They want results. Sometimes, the best marketing strategy is just making sure your product works seamlessly when it matters most. PS - An apt representation of what an inhaler means to me in moments of life and death :p

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Thankyou so much! Excited to be a part of such a vibrant community! Looking forward to connect with like minded people and investors

I'll be honest. When I started Growzle, I had a very detailed plan for outbound sales. Step 1: Hire a team of SDRs. Step 2: Build a beautiful outreach process. Step 3: ??? Step 4: Profit. PS - I did not !!!!!! Turns out when your client load explodes, the first thing that gets sacrificed is... literally everything that isn't client work. Sleep. Social life. Outbound. All gone. We were drowning in delivery. Which is great - until you realise you've forgotten to fill the pipeline. Classic founder move. So I had two options: spend the next 6 months hiring, training, and managing SDRs - or find something that does the heavy lifting while I focus on what we're actually good at. We went with lemlist And honestly? Best call we've made this year. Sign up here for a free trial - https://lnkd.in/erbz_2b5 Here's what our outbound looks like now: → Emails going out on autopilot - personalised, not like a robot wrote them at 3am → LinkedIn touchpoints built into the same sequence → Follow-ups that actually happen (instead of living forever on a sticky note) → Me, completely uninvolved in the day-to-day of it The whole sequence runs itself. I check in, review replies, and jump in when someone's actually interested. That's it. What surprised me most wasn't the automation - it was how human it still feels on the other end. Nobody's replying "please remove me, this is clearly a bot." People are replying with genuine interest. That's the difference. If you're a founder too deep in delivery to do outreach manually - and too sane to build an SDR team right now - this is worth looking into. We're not perfect at outbound. But we're consistent now. And in this game, consistent beats perfect every time. - Still the founder. Still doing too much. But at least the pipeline runs itself. #outbound #founderlife #b2bsales #lemlist #salesautomation #growzle #startups #saas