Irina Smirnova

Tool Crash Test # 1 👏 Today we're reviewing a GTM tool for finding and verifying emails. Swipe through the carousel and check the first comment for the link👇

Tool Crash Test! 💥 Now that the busy season is slowing down for a summer breather, I'm back on LinkedIn with a new idea: sharing honest reviews of marketing tools. People regularly ask me for recommendations on software for lead generation, content creation, social media, video production, and pretty much everything else marketing-related. And over the years, my team and I have tested plenty of tools, so I definitely have something to share 🤓 If that sounds useful, give this post a like and follow me for a new tool review every Tuesday (yes, I'm publicly creating accountability for myself - feel free to remind me if I miss a week 😉)

A post to save you from reading another long, “game-changing” Meta trend deck (or pasting it into your favorite AI tool). Spoiler: yes, AI is still reshaping the landscape and many businesses are still treating it like a cargo cult. So, I pulled out a few key points that actually apply to any business. Consider this a friendly reminder: this might be the last year to (really) implement AI in your company.

Almost every marketing or growth webinar I speak at, I stress the importance of proper market research. And almost every time, I hear something like: “Yes, we use ChatGPT or Perplexity.” That’s already much better than relying on Google’s top search results like we used to 🙂 But beyond the most popular GPT tools and those thousands-dollar PDFs from BCG-type consultancies, there are a few trusted sources I personally use in my research: - Consensus – I use it as a ChatGPT extension. It helps me find academic research, which is especially useful when working on target audience segmentation and validating hypotheses with real studies. - DataReportal – Great for international market research. It brings together all the key data (numbers and statistics) you need to estimate market size, assess capacity, and calculate media budgets. - IBISWorld – A resource packed with industry trend reports across a wide range of sectors. Enjoy your +10 to marketing analytics skills 😉

This post is here to pull you out of the “AI-nization” bubble and remind you how unique you actually are 😉 I’ve gotten used to thinking the world revolves around AI — even my daughter and my mom actively use different AI tools. It feels like everyone is in it. But recent AI usage data tells a very different story, cause in reality: ~84% of the world’s population has never used AI ~16% have tried only free AI tools ~ 0.3% actually pay for AI services (hi there 😁) And just ~0.04% use AI for advanced tasks like programming or automation (this is where a marketing automation course ad should appear… but not today 😄) So despite the noise, we’re still very far from true mass adoption🙃 Now share in the comments — where do you fall in these numbers?