Joseph McMullen
B2B Technical Translator | | Marketing Director for O&G at AVEVA | | Founder & Owner Blackbird Digital Marketing
About
Most marketing falls flat in industrial B2B because it tries to turn engineers into copywriters or hires marketers who don’t speak engineer. I do both. With 20+ years in industrial marketing at companies like AVEVA and Schneider Electric, and as the founder of Blackbird Digital Marketing, I turn technical complexity into customer-centric messaging that actually sells. I help companies: - Clarify their value prop - Translate specs into buyer benefits - Shorten long sales cycles - Optimize LinkedIn and websites to convert engineers into leads Why? Because your product isn’t the problem. Your message is. If your website reads like a spec sheet—or your LinkedIn posts get applause but no leads—let’s fix that. Want messaging that sounds like your best salesperson, not your instruction manual? Let’s talk.
Audience & average metrics
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Recent posts
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Who engages with you
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Pricing
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