Radhika Jethlia

For years, Software was a moat. If your business could afford custom software, you operated faster, made better decisions, and scaled more efficiently than competitors. That advantage was reserved for businesses with deep pockets. Not anymore. AI is fundamentally changing the economics of software. What once required developers, agencies, months of implementation, and significant budgets is becoming dramatically more accessible. And that shift has major GTM implications. Because growth bottlenecks rarely begin in marketing. They begin operations. Leads slipping through follow-ups. Delayed approvals slowing execution. Inventory mismatches impacting fulfilment. Critical business data trapped in disconnected systems. Every operational inefficiency eventually becomes a revenue problem. That’s why Raj Shamani’s recent challenge with Emergent feels relevant beyond just AI conversations. https://lnkd.in/dNRFg5jw It signals something bigger: We are entering an era where software creation is no longer limited to engineering teams. That changes how businesses build internal systems. And more importantly, how fast they can iterate. For founders, this matters. Because the next competitive moat may not be software ownership alone. It may be the speed of problem-solving. The ability to identify friction, build solutions faster, and adapt before competitors. In B2B, the companies that remove internal friction fastest often win externally too. Question for founders: What’s the biggest internal bottleneck slowing your GTM engine today? That answer might reveal your next growth lever. 📌 Join the Raj Shamani x Emergent Build Challenge by visiting Emergent.

The best events don't feel like marketing. They feel like experiences. That's what stood out about the Zepto x Ching's Secret | Wok Chowk, a super fun collab between Zepto and Tata Consumer Products (Ching's Secret). Good food, fun challenges, memorable takeaways, and a community of people who clearly love desi Chinese as much as I do. Now I'm just left with cravings…and FOMO. 🍜🔥 My love language is Chinese food, and i’m experiencing it live next time!

As an agency founder, I used to think our biggest challenge was getting more leads. I was wrong. The real challenge was trusting the data behind those leads. A client once asked why a campaign wasn't performing. - The copy was solid. - The targeting looked right. - The offer was strong. But when we audited the list, we found outdated contacts, invalid emails, and decision-makers who had already moved on. That was the moment I realized: Most outbound problems aren't outreach problems. They're data problems. You can have the best strategy in the world, but if your contact data is unreliable, you're building on sand. Now, before launching any campaign, data quality comes first. Because better data doesn't just improve deliverability. It improves every metric that matters. If outbound is part of your growth strategy, take a look at Findymail. Sometimes the fastest way to get more replies isn't writing better emails. It's sending them to the right people. Give it a try: https://lnkd.in/dEK-eDYS

Personal Vendetta Should Not Become Institutional Panic The personal vendetta angle in the HDFC Bank discussion needs to be treated seriously. In the Lilavati matter, reports said the Bombay High Court quashed the FIR and viewed the complaint in the context of recovery proceedings and personal vendetta. That context matters. If allegations against individuals are used to create panic around the entire institution, the damage does not stay personal. It affects public shareholders, depositors, employees and the wider perception of Indian banking. This is where the line between accountability and reputation damage becomes important. Ask questions. Examine concerns. Demand facts. But do not allow personal vendetta or selective narratives to turn one of India’s financial pillars into a panic story. https://lnkd.in/dTQCW-Ah

Tired of jumping between AI tools? One tool for images. Another for videos. A third for editing. And somehow, you're still paying for all of them. Creating content shouldn't feel this complicated. With GoStudio.ai., you can create your image, choose the AI model that fits your style, and turn it into stunning visuals or videos - all in one place. Product videos. Personal branding content. Social media creatives. No tool-hopping. No complicated workflows. Just create and publish. AI should make your work easier, not give you more tools to manage. PS. https://lnkd.in/dSHsrXjF

🚨 BREAKING: Claude Code but for SEO is now live. And most SEO teams are about to work very differently. Most SEO teams don't struggle because they lack data. They struggle because they don't know what to do with it. -Google Search Console. -Keyword reports. -Traffic drops. -Hundreds of opportunities. But no clear next step. I used to spend hours trying to figure out what deserved my attention. -Too much data. -Too many reports. -No clear direction. That's where ChatSEO feels different. Instead of giving you more dashboards to stare at, it helps you make better SEO decisions. In minutes, it can: → Analyze your Google Search Console data → Uncover what's holding back growth → Find high-intent keywords you're missing → Spot content gaps competitors are benefiting from → Recommend actions instead of generic SEO advice The biggest win? - No more guessing. - No more jumping between tools. - No more asking AI for random keyword lists and hoping something sticks. Just clear priorities and actionable insights. I've used it to identify content opportunities, uncover hidden SEO issues, and streamline decisions that normally take hours. The result? 15+ hours saved every week. And better SEO outcomes with far less effort. So I documented the entire workflow: ✓ How I use ChatSEO effectively ✓ 50+ prompts you can copy today ✓ My process for finding SEO opportunities ✓ How to turn Search Console data into actions ✓ Where AI helps most (and where human review still matters) P.S. Check the first link in the comments ✅

Most brand communication tells you what a company does. Onsurity's latest Father's Day campaign focuses on what people do. Or sometimes, what they don't do. "Your HR is not your dad." A bold headline with a surprisingly relevant message underneath. We often assume that if support exists, we'll automatically benefit from it. But that's rarely true. Healthcare benefits. Insurance coverage. Wellness programs. Their value isn't created when they're offered. It's created when people understand them, use them, and engage with them. That's what I found interesting about the campaign. It shifts the conversation away from what organizations provide and toward how people participate. Happy Father’s Day in advance.

I replaced my SDR workflow with 3 AI agents. And they're faster than most sales teams. - A Research Agent. - A Qualification Agent. - And a Closing Agent. Most B2B teams are still running outbound as if it were 2019. - Researching manually. - Qualifying by gut feeling. - Winging every demo call. Meanwhile, AI agents can do the same work in minutes. So I built a 3-agent SDR team in Claude Opus 4.6. But even the best SDR system fails when you're targeting the wrong prospects. That's where GojiberryAI comes in. Instead of targeting random prospects, GojiberryAI identifies people who are already showing buying intent on LinkedIn. - People are actively looking for solutions. - People are engaging with relevant content. - People are closer to making a decision. This enables sales teams to achieve 3 to 5 times better results than traditional outreach on LinkedIn. So now you have: ✅ AI agents handling the SDR workflow ✅ GojiBerry AI is finding buyers already in-market A powerful combination for scaling the pipeline without scaling headcount. PS. Check the first link in the comments.

Stop scrolling. Your next lead might already be sitting in your comments. Most LinkedIn creators spend hours creating lead magnets... Then manually DMing everyone who asks for them. That's the part that doesn't scale. I've been testing leadshark lately. You post an offer. People comment on a keyword. LeadShark automatically sends the resource via DM and captures the lead. No copy-pasting. No missed comments. No chasing spreadsheets. What I like is that it goes beyond auto-DMs: • Schedule posts • Organize lead magnets in one place • See which people are genuinely engaged • Connect with your CRM and other tools Built for founders, consultants, agencies, and creators who want more than vanity metrics from LinkedIn. Curious? PS. Check the first link in the comment. Partnership with LeadShark :)

Roses are red, Violets are blue, We're hiring amazing people, And maybe that person is you. Just talent, curiosity, and the drive to build something meaningful. At InstaAstro, we're looking for people who can create, grow, innovate, and make an impact. We're hiring: 🎯 Social Growth Strategist (3+ yrs) 🎥 Video Creator (1+ yrs) 🚀 Creative Intern 🤝 BD Executive (1+ yrs) 📹 Videographer (6+ months) Know someone who'd be a perfect fit? Tag them below 👇 Because the best opportunities often reach people through people. DM Vipul Raj or ✉️ Email at- vipul@instaastro.in #hiring