Shubham Sharma

8 weeks. Certified. I just completed Motion (Creative Analytics)'s Creative Strategy Bootcamp and honestly it has been one of the most rewarding things I have done in a long time. What I didn't expect was how much studying creative strategy teaches you about the psychology of selling. Watching how the best DTC brands hook attention, speak to a specific persona, build trust, and move someone from a scroll to a purchase, that's not just marketing. That's human psychology in action. A few things that genuinely shifted my thinking: → The best hooks don't sell a product. They make someone feel understood. → Knowing your customer's micro-moment changes everything about how you communicate. → The brands that win aren't the loudest. They're the most specific. These aren't just lessons for ads. They apply to every conversation where you're trying to get someone to believe in something. Thank you to Evan Lee, James Mulvey, Sarah Levinger, Alysha Boehm, Will Sartorius, Oren John and the entire Motion (Creative Analytics) team for 8 weeks of real, challenging, no-fluff knowledge. 🙌 On to the next chapter. 🚀 #CreativeStrategy #MotionBootcamp #MarketingPsychology #AlwaysLearning #Ecommerce #Sales #SAAS

Week 7 Motion (Creative Analytics) homework done. A little late, but done. Life gets in the way sometimes. But I kept going. This week I went deeper into Kitsch's creative strategy and built a full audience expansion case for one overlooked persona: Women 35–55 navigating age-related hair changes. The finding that shocked me: Kitsch has 1,432 active creatives. Not a single one features a woman over 35. Yet their products directly address thinning hair, hormonal changes, and scalp care. That's not a gap. That's a wide open door. What I built: • A clear hypothesis with CPM, thumbstop, and LTV predictions • A detailed persona with real micro-moments • A full testing framework isolating persona as the only variable • A shoot-ready UGC creator brief The biggest lesson this week: The best creative strategy isn't about making louder ads. It's about finding the audience nobody is talking to and speaking to them first. Runneth is definitely blowing my mind every single time because it gives you so much freedom and power to develop ideas further and do deeper research. Still catching up. Still learning. Time to catch up with Week 8. Thanks Motion (Creative Analytics) team for another great session and Evan Lee Janae LeVander Viti Videtta Sophia B. #CreativeStrategy #MotionBootcamp #PerformanceMarketing #DTC #Kitsch

Week 4 homework is done Motion (Creative Analytics). And honestly, I almost gave up halfway through. This week was about making actual ads using AI. Not just playing around with tools, building a real production process from scratch. And as always, I tested everything on my own brand. Brand: https://theunwrinkled.com/ peptide-based bionic eye patches + firming serum. Unwrinkled Skincare I'll be honest. It was messy. I spent hours trying to get the prompts right. Early outputs had the wrong product, generic models, text going everywhere. At one point, I genuinely considered posting something mediocre just to submit and move on. But I kept going. What actually saved me: → Going deep on Motion (Creative Analytics) platform and studying how other skincare brands were building their ads. Not just looking, actually dissecting the hooks, visual formats, and structures that were performing. → Realising the prompt isn't the starting point. The research is. Once I had clarity on the hook and the visual language, the prompting became 10x easier. → Iterating with a system instead of random trial and error. Will Sartorius pipeline framework was a game changer. Although I couldn't afford tools like Fal AI, Eleven Labs or other Video generation tools. So I worked with what I had. Claude + Gemini (Nano Banana). No expensive stack. Just clear thinking, a repeatable process, and a lot of patience. Workflow is everything. What I built: UGC-style static ads, animated video ads with subtle movement, and multiple hook variations — all built around two angles: "This is why my skin doesn't look my age" and "My 2-step anti-aging ritual." I'm sharing the full journey in the screenshots, the messy middle attempts and the finals, because the iteration is where the real learning happens. Biggest takeaway: AI doesn't replace the strategy. It just executes it faster once you know what you're going for. Research and workflow are everything. Thanks, Will Sartorius, Evan Lee and the Motion (Creative Analytics) team for some amazing lessons and for walking everyone through brands & strategies. https://motionapp.com/ Feedback is welcome. Hopefully, I will keep getting better beyond this point. #CreativeStrategy #MotionBootcamp #AIMarketing #UGC #UNWRINKLED #DTC #PerformanceCreative

Week 4 of Motion (Creative Analytics) Creative Strategy Bootcamp just gave me a roadmap for using AI in a way I have never used it for creative work. My Honest confession: I've been using AI tools wrong and going crazy with every new tool and update. MY PREVIOUS METHOD: No clear process. No repeatable framework. I'm checking the vibes and hoping the output looks good. This week, Will Sartorius broke down exactly how top creative strategists use AI to build scroll-stopping ads, without losing the human thinking that makes them actually work. The biggest learning for me? It's not about which tool you use. It's about having a clear pipeline. Prompt - Refine - Produce - Repeat A system you can use today, next week, and six months from now. Now I'm going to put it into practice. I will be building my first AI-generated ad for Unwrinkled Skincare, our peptide-based bionic eye patches and firming serum. Using hooks and angles I developed during Weeks 2 and 3, and bringing them to life using Nano Banana and Kling. The goal: An ad that stops the scroll the second it plays. I'll be sharing the result once it's done, the process, the prompts, and what actually worked. This bootcamp keeps proving one thing: the tools aren't the hard part. The strategy behind them is. Shoutout to Will Sartorius and the Motion (Creative Analytics) team for these highly intense creative thinking sessions. #CreativeStrategy #MotionBootcamp #AIMarketing #DTC #UNWRINKLED #PerformanceCreative

I've been quiet about this. But 3 weeks in, and I have to share! I joined Motion's Creative Strategy Bootcamp Motion (Creative Analytics) An 8-week live program taught by some of the best performance marketers in the industry. And honestly, it's been one of the best decisions I've made. Here's what the first 3 weeks looked like: Week 1: Hooks - Not just "write a good opening." The actual science behind why someone stops scrolling vs. keeps going. Week 2: Customer research - How to get inside your buyer's head using psychology, not guesswork. Week 3: Prioritisation - How do you know which creative idea is worth betting on, and Pressure test the potential of those ideas, analyse the ad performance. This week was a great deal of learning for me. What makes this different is that I'm not just learning in a vacuum. Every single lesson, I'm applying directly to Unwrinkled Skincare, A peptide-based skincare brand that we just launched 4 days ago after almost a year of building it. Theory hits different when you have real skin in the game. Looking forward to the Week 4 Huge thank you to the people making this bootcamp worth every minute: 👉 Evan Lee 👉 Sarah Levinger 👉 Dara Denney 👉 The Motion team Motion (Creative Analytics) If you're curious about creative strategy, DTC, or just watching someone build a brand in real time, stick around. I'll be sharing everything. #CreativeStrategy #MotionBootcamp #DTC #Skincare #UNWRINKLED #PerformanceMarketing