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Claude Code can now run the workflow between a market signal and a GTM decision.
So I packaged the entire system.
Claude Code for Agentic GTM
12 installable skills that help your team:
→ Detect account and market changes
→ Gather and verify the evidence
→ Research the company
→ Assess commercial relevance
→ Build a defensible why-now hypothesis
→ Choose the next action
→ Prepare evidence-led content and messaging
→ Route external actions for approval
→ Record decisions in the CRM
→ Classify replies
→ Analyze objections
→ Turn results into better GTM plays
Every factual claim keeps its source.
Every assumption is labelled.
External actions stay behind human approval.
This is for founders, sales, marketing, growth and RevOps teams that want more than another AI writing assistant.
The advantage is moving upstream - from generating copy to improving the decisions that create pipeline.
To get it:
1. Make sure we're connected
2. Comment “Agentic” and I’ll send you the complete package.
📌 PS: Reposts get priority
OMG! Me guest lecturing the great minds at The George Washington University was not on my 2026 bingo card!
Especially after sharing with my wife how I was itching to get back into guest lecturing and sharing everything I know. Boy, did the universe came knocking!
The students were really impressive and asked all the right questions one would have when pursuing a career that everyone says won't exist by the time you graduate.
I spoke on becoming technical and adaptive marketers that know a bit about everything, and everything about one thing. How AI is a multiplier for professionals with a deep understanding of their craft, and there'll always be a need for people like that.
I hope I calmed a few fears.
Thankful is an understatement.
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This our Q3 ABM program. It answers the 1 question you'll be asked the most this quarter:
Which accounts deserve more investment each week, and what evidence supports that decision?
If answering requires 6 dashboards and your AE, SDR, and marketing teams debating what “engaged” means, that's a red flag on your ABM program having activity without shared operating logic.
So we're using 5 checks to surface these problem quickly.
1. Can the team separate fit from intent?
A perfect-fit account with no current demand belongs in a different motion from a moderate-fit account showing credible buying behaviour.
Giving both the same priority wastes expensive attention.
2. Is engagement attached to people and roles?
Twenty visits from one junior contact do not equal buying-group momentum.
Leadership needs to know who is active, which roles are missing, and whether interest is spreading across the account.
3. Does a state change alter the play?
An account entering an opportunity should not continue receiving the same content, advertising, and outbound sequence.
The motion should shift toward stakeholder coverage, proof, objection handling, and deal progression.
4. Are sales actions tied to observable conditions?
“Follow up with engaged accounts” is not a usable rule.
“Contact the economic buyer when finance and operations both engage within seven days” is.
5. Can RevOps explain the economics?
Reach and clicks are supporting evidence.
The commercial measures are qualified-account conversion, opportunity creation, stage velocity, win rate, deal value, and cost per progressed account.
Before approving another quarter of ABM spend, ask Sales, Marketing, and RevOps to answer these five questions independently.
The disagreement between their answers will show you where the operating system is broken.
Our Q3 ABM playbook graphic maps the current infrastructure required to fix it:
