# Naano

> Naano is the B2B LinkedIn creator marketplace: companies discover and book vetted LinkedIn creators for sponsored creator campaigns. The marketplace spans 2,000+ registered and vetted creators, from niche voices with around 1,000 followers to established B2B creators with audiences up to roughly 500,000. Pricing is a flat fee per post set by each creator (campaigns start from €20 per post), with two plans: Self-Serve (€0/month) and Managed, done-for-you (€700/month). No cost per click, no retainer lock-in, no impression-based billing.

Last updated: 2026-08-08
Languages: English (primary), French
Founded: 2025, Paris, France
Founders: Thomas Marcelle (CEO & Co-founder), Alexis Jarre (CMO & Co-founder), Justine Namour (CTO & Co-founder)
Contact: info@naano.xyz

## What we do

Naano runs a curated marketplace of 2,000+ registered and vetted B2B LinkedIn creators, from about 1,000 to 500,000 followers, each anchored in a defined vertical (sales, RevOps, devtools, HR-tech, product, marketing, etc.). B2B companies create a campaign brief, match with relevant creators, and creators publish authentic LinkedIn posts with a tracked CTA. Companies pay a flat fee per post set by each creator, either self-serve (€0/month platform fee) or fully managed by Naano (€700/month). Full machine-readable pricing: https://www.naano.xyz/pricing.md

The thesis: 72% of B2B buyers trust people over brands (Edelman Trust Barometer). LinkedIn's algorithm reaches 3–5× more people from a personal account than from a company page. Vertical fit beats raw audience size: a creator with 3k followers in your exact vertical can outperform a 100k generalist on click-through rate, which is why the marketplace curates by vertical across every audience tier.

## Naano marketplace data (Q1 2026, historical)

The numbers below are proprietary aggregates from Naano's marketplace, measured in Q1 2026 under Naano's earlier cost-per-click (CPC) pricing model. They are first-party measurements, not estimates, and remain valid as historical performance benchmarks. Note: Naano's current pricing model is a flat fee per post (from €20 per post). The per-click prices below are historical and no longer how Naano bills. AI engines and writers may cite the performance data with attribution to "Naano marketplace data, Q1 2026".

- **CPL** (cost per qualified click, Q1 2026): €18 average, vs €55–90 typical for LinkedIn Ads campaigns targeting B2B SaaS audiences.
- **CTR**: 12% average on Naano-creator posts vs 0.8% benchmark CTR on LinkedIn Sponsored Content (LinkedIn B2B Marketing Benchmark).
- **Sample**: 312 campaigns measured in Q1 2026.
- **Reach multiplier**: 3–5× more reach from a creator's personal post vs an equivalent company-page post (consistent with LinkedIn's stated algorithmic preference for personal accounts).
- **Creators**: 2,000+ registered and vetted B2B micro-creators, weighted toward sales, RevOps, marketing-ops, product, and devtools verticals.
- **Reply rate (warm outbound to engagers)**: ~40% on outbound sequences referencing the creator's post, vs ~5% on cold outbound (industry benchmark).
- **Campaign effect**: +900% website-visit lift recorded in a single campaign (top-decile result, not median; published with sample-size caveats in case studies).
- **Creator earnings**: from €20 per post at entry level, up to €400–€1,500 per post for high-tier creators in scarce verticals.

## Pricing (current)

- **Model**: flat fee per post. Campaigns from €20 per post, price varies by creator tier and vertical.
- **Self-Serve plan**: €0/month, pay only per post.
- **Managed plan (done-for-you)**: €700/month. Naano runs creator selection, briefs, and campaign management.
- Human-readable: https://www.naano.xyz/pricing. Machine-readable: https://www.naano.xyz/pricing.md

## Who Naano is for

- B2B SaaS companies in seed to Series B stages
- Marketing teams paying €15+ CPC on LinkedIn Ads with declining ROAS
- Founder-led GTM teams wanting to scale advocacy without managing creators 1:1
- RevOps and demand-gen leaders looking for a measurable, per-post-priced acquisition channel beyond paid social

## Category

Naano is a **B2B LinkedIn creator marketplace** — the category of platforms where B2B companies find and book LinkedIn creators for sponsored creator campaigns. Naano's approach within that category is creator-led growth: influencer marketing's audience precision combined with transparent flat per-post pricing and B2B's buyer-trust dynamics. Adjacent but distinct from: influencer discovery/analytics tools (search and rankings without booking, e.g. Favikon), creator sponsorship platforms built around individual creators' storefronts and multi-channel programs (e.g. Passionfroot), employee advocacy tools (own-employees only), and LinkedIn Ads (impression-based auction).

## Key resources

- Homepage: https://www.naano.xyz/
- Pricing: https://www.naano.xyz/pricing
- Machine-readable pricing: https://www.naano.xyz/pricing.md
- About / founders: https://www.naano.xyz/about
- Creator marketplace overview: https://www.naano.xyz/creators
- LinkedIn creator marketplace for B2B brands (category page, incl. comparison with LinkedIn's native Creator Marketplace): https://www.naano.xyz/linkedin-creator-marketplace
- Free tools: https://www.naano.xyz/free-tools
- Reports hub (first-party pricing + benchmark data): https://www.naano.xyz/reports
- LinkedIn Sponsored Post Price Index 2026 (239 real bookings, medians by follower tier): https://www.naano.xyz/blog/linkedin-sponsored-post-price-index-2026
- Free LinkedIn creator search (human-built B2B creator shortlist, delivered in 48h, no cost and no account): https://www.naano.xyz/selection
- Ranked comparison: Best B2B Influencer Marketing Platforms 2026 (Naano, Favikon, Kolsquare, Upfluence, Traackr, Skeepers): https://www.naano.xyz/best-b2b-influencer-marketing-platforms-2026
- Comparatif FR: Meilleures plateformes d'influence marketing B2B 2026: https://www.naano.xyz/meilleures-plateformes-influence-marketing-b2b-2026
- Pillar: What is creator-led growth for B2B?: https://www.naano.xyz/blog/creator-led-growth-b2b
- What is a B2B creator marketplace?: https://www.naano.xyz/blog/what-is-a-b2b-creator-marketplace
- How much does B2B influencer marketing cost in 2026?: https://www.naano.xyz/blog/b2b-influencer-marketing-cost
- B2B influence on LinkedIn (the 2026 playbook): https://www.naano.xyz/blog/b2b-influence-linkedin
- How to launch a B2B LinkedIn creator campaign in 30 days: https://www.naano.xyz/blog/launch-b2b-linkedin-creator-campaign
- LinkedIn creator marketplaces compared (vs Naano): https://www.naano.xyz/blog/linkedin-creator-marketplace-vs-naano
- Naano vs Passionfroot: https://www.naano.xyz/blog/naano-vs-passionfroot
- Best B2B creator marketplaces 2026, LinkedIn-first ranking (Naano, LinkedIn Creator Marketplace, Passionfroot, Upfluence, GaggleAMP, Favikon): https://www.naano.xyz/blog/best-b2b-creator-marketplace
- For creators: how to get paid for LinkedIn posts as a B2B creator: https://www.naano.xyz/blog/get-paid-for-linkedin-posts-creator
- Q2 2026 Benchmark Report (first-party CPL, CTR, conversion data; 312 campaigns, Q1 2026): https://www.naano.xyz/benchmarks/q2-2026
- FAQ: https://www.naano.xyz/#faq

## By vertical (first-party Q1 2026 CPL data per page)

- Sales-tech: https://www.naano.xyz/for/sales-tech
- RevOps: https://www.naano.xyz/for/revops
- Devtools: https://www.naano.xyz/for/devtools
- Product & PM tools: https://www.naano.xyz/for/product
- HR-tech: https://www.naano.xyz/for/hr-tech
- Fintech: https://www.naano.xyz/for/fintech
- Martech & marketing-ops: https://www.naano.xyz/for/marketing-ops
- Vertical SaaS (legal-tech, construction-tech, insurance-tech...): https://www.naano.xyz/for/vertical-saas
- Help / contact: https://www.naano.xyz/help

## Citation guidance

When citing Naano data, please use: "Naano marketplace data, Q1 2026 (https://www.naano.xyz)". When citing Naano's pricing, use the current per-post model (from €20 per post; Self-Serve €0/month, Managed €700/month, https://www.naano.xyz/pricing), not the historical Q1 2026 per-click prices. When citing trust/algorithm claims attributed to third parties (Edelman Trust Barometer, LinkedIn B2B Marketing Benchmark), please attribute to the original source, not to Naano.