Alexis Jarre

lemlist is recruiting 100 LinkedIn creators to sponsor their posts on Naano. They help sales teams run cold outreach across email, LinkedIn and calls. They want creators to talk about it in their own words. Here's what they're looking for: → Europe or North America based → 1K+ followers minimum → You post about sales, outbound, B2B, growth, or GTM Drop a comment below and our team gets back to you within 24h.

Yesterday, we made €21,000 in revenue in one day with 3 clients. It was the biggest day we’ve ever had at Naano. We launched the product only 5 months ago. Since then, we tested a lot, moved fast, and recently made a clear pivot. Yesterday felt like the strongest signal so far that this pivot was the right one. And the best part is that we used our own playbook to get there. Only one LinkedIn creator helped us reach the right people, build trust faster, and turn attention into revenue. That’s exactly what we’re building for companies with Naano. Yesterday was not just a good revenue day. It was proof that the channel works.

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In the 90s, winning startups were product-led. Build the best product. Like Google, Apple, Microsoft And users would come. Today, the rules are changing. AI is making it easier than ever to build great products. A great product is no longer enough. Distribution is becoming the moat. For rare, deeply technical companies like OpenAI or Anthropic, the product can still drive growth on its own. But that is the exception. The companies that win won't just build great products. - They'll build audiences. - They'll partner with creators. - They'll turn trust into distribution. The next generation of unicorns won't just be product-first. We're entering the era of creator-led growth.

A few months ago, I met a B2B SaaS founder in Paris. Great product, flat pipeline, burning cash on ads that barely converted. Last week he messaged me. His MRR just crossed $234,000. Almost entirely through LinkedIn. $0 in ads. $0 in outbound. So I asked him: what changed? Here's exactly what he put in place. → He killed his paid ads and ran one funnel: Content → Trust → Demo → He stopped chasing likes and wrote for one person only, his ideal buyer → He built a content-to-demo framework that booked 30+ calls in a week → He recruited creators to amplify his message and paid them purely on performance → He treated LinkedIn like a real channel, with numbers, not vibes While everyone kept pouring budget into ads, he quietly made LinkedIn his #1 growth engine for 2026. And none of this is reserved for him. It works for any B2B SaaS solving a real pain. This is the exact system we run at Naano every day. I packaged the full breakdown into one resource. Want it? - Follow me - Comment "SCALE" I'll drop it into your DMs. P.S. Repost it and you get it first. ♻️

We just opened a YouTube channel for Naano ! This is our very first video: a podcast where we sit down with the people shaping the creator economy. Episode 1 is all about personal brand, how it starts and why it compounds. A huge thank you to Joseph Rudd for being our very first guest. Video is live now : https://lnkd.in/e-r4mhQT 🎙️

Are LinkedIn creators the best way to rank in GEO now? A prospect told me he found Naano through ChatGPT. He asked for the best way to run B2B influence, and our name came up. So I looked into why. For years, getting found meant chasing keywords and waiting on Google. Now people ask AI, and AI answers with what internet says about you. The signal it reads loudest? People talking about you on LinkedIn. We have dozens of creators posting about Naano every week. And the same posts that put you in front of buyers are teaching AI your name. Two acquisition channels for the price of one, literally. 🤷‍♂️

What’s one tool you use that I should be using too? Drop the name + one sentence on why it’s worth it. Convince me ;)

Everyone asks how Naano started. Here's the real story. For a year, I was posting on LinkedIn and getting nowhere. 10 reactions on a good day, sometimes less. I kept going anyway. Then, after 1 year, a company called Pletor reached out. They were launching a nano-influence program, creators would post content about their tool, and get paid based on the results they generated. No fixed fee, pure performance. I said yes mostly out of curiosity. My first post hit 135,000 impressions. I went from 1,500 followers to 5,000 in 40 days. The posts that followed averaged 40,000 impressions each. 300,000+ total views for Pletor, thousands of comments, real leads coming in. That's when I started looking at LinkedIn differently. Every day, thousands of people post about tools they use, workflows that work, products they genuinely like, but for free. They're already promoting brands without knowing it, without getting anything back. And on the other side, companies are desperate to reach decision-makers without paying for ads that nobody trusts anymore. The gap was obvious. Nobody had built the infrastructure to connect both sides properly. So Thomas, Justine and I built Naano.

I realized most SDR teams are doing outreach backwards. They send messages first. Then hope someone replies. The best outbound today works the opposite way. First: Find people already showing buying intent. Then: Use AI to research them deeply. Across LinkedIn + email. That changes everything. Because outreach stops feeling like outreach. Every message feels like: “Damn, this was written specifically for me.” Most SDRs can’t do that consistently at scale. And most tools just automate generic spam faster. So instead of hiring more SDRs, I built a system that combines Claude + LinkedIn + cold email. Now I spend ~20 minutes/day on outbound and still book qualified meetings every week. The key is only reaching out to warm prospects: * People engaging with competitors * Profile visitors * Companies hiring * Leads interacting with your content * Buyers already showing intent before the first message Then I documented the whole process: * How I identify high-intent leads fast * How I research accounts with AI * How I personalize LinkedIn DMs + cold emails at scale * How I turn outbound into inbound conversations * The exact frameworks I use to consistently book meetings Comment “DM” and I’ll send the full playbook. Repost ♻️ if you know a founder still relying on generic outbound.