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Dmitry Pshenin

Dmitry Pshenin

Founder, Aster | Portfolio Operating Partner | Operational Systems for Profitable SaaS | Techstars | HUB71

Available to book
30K
Followers
765
Est. avg views

About

Founder @ Aster Platfrom

I build and operate profitable SaaS assets. Founder of Aster — a Portfolio Operating Partner for SaaS owners and acquirers. We work with investors and founders who own 1–5 SaaS businesses generating $10K–$100K MRR and need structured operational control. Most micro-SaaS portfolios don’t fail because of product. They stagnate because of: • lack of operating discipline • weak reporting • no capital allocation logic • reactive growth instead of structured execution At Aster, we implement: • Revenue governance (MRR, churn, CAC, LTV discipline) • Portfolio-level operating systems • Margin optimization and cost control • Structured growth frameworks • Exit-readiness positioning We don’t sell tools. We operate assets. Background Before Aster, I built and scaled: • Ligeniqo — B2B growth and outbound systems for tech companies • Linkstalker — SaaS platform for multichannel B2B marketing Worked with 50+ companies across Fintech, SaaS and MENA expansion. Completed accelerator programs with Techstars and HUB71. Today my focus is clear: Turning steady SaaS revenue into scalable, structured enterprise value.

SaaSGrowth / GTMSales

Audience & average metrics

30K
Followers
765
Est. avg views
17
Avg reactions
2
Avg comments
AE
Based in

Recent posts

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The B2B playbook for UAE founders has changed for 2026. Stop guessing. Execute this 4-phase roadmap to hit $1M ARR. Phase 1: The Sniper Approach (Months 1–2) • Tool: LinkedIn Sales Navigator ($120/mo). • Target: "AI Directors" or CTOs in Hub71 and DIFC. • Action: 50 requests/day. Follow up with hyper-personalized Getsales/HeyReach sequences. Phase 2: Validation & Scale (Months 3–4) • Channel: Google Ads (Target "CRM Dubai", "AI Consulting Abu Dhabi"). • Budget: $1k–$2k/mo. Aim for $2–$5 CPC. • Nurture: Automate 3–5 email sequences via Instantly. Solve pain points, don't just sell. Phase 3: Authority Building (Months 5–6) • Event: Monthly LinkedIn Live webinars ("Scaling with [Solution]"). • Goal: 3–5 qualified leads per session. • Prep: Start booking your Gitex 2026 presence now. Booths vanish fast. Phase 4: The Enterprise Leap (Month 7+) • Strategy: Account-Based Marketing (ABM). • Targets: G42, Etisalat, ENOC. • Leverage: Abu Dhabi Chamber of Commerce for warm intros. Execution beats hesitation.

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Stop begging for testimonials. Most founders waste months chasing 'social proof' instead of closing deals. You don’t need a 20-page PDF of screenshots to prove you’re competent. If a prospect is sitting on a Zoom call with you, your system has already won. That call is the only case study you will ever need. Here is the 4-step framework to close high-ticket deals without a single testimonial: 1. The Reality Redirect When they ask for a case study, point at the screen. "You're here because my system found you, filtered you, and convinced you to book time." If the system worked on them, it’ll work on their clients. 2. The Mirror Technique Your prospect is a carbon copy of their own target audience. They are busy, skeptical, and drowning in cold outreach. Your system pierced through that noise. Logic dictates that if it caught the big fish, it’ll catch the school. 3. The Product-Market Fit Checkmate This is where you shift the weight of the world off your shoulders. If the system delivers the leads but they don't buy, it's not a lead-gen problem. It’s a 'your product might actually suck' problem. Label it as a PMF issue and watch the prospect start defending their own business to you. 4. The Frictionless Close Complexity is the silent killer of revenue. Most agencies send a proposal, wait three days, and then wonder why the lead went cold. Use Stripe + PandaDoc for a same-call close. If they have to 'think about it,' you’ve already lost the momentum. 5. The Power of Silence State the price. Then shut up. Most founders start rambling because silence feels like a physical weight. Let the prospect carry that weight until they say 'yes' or 'no'. Stop hiding behind old screenshots and start trusting the machine you built. If you can’t prove it in real-time, you don’t have a system. You have a hobby. Build a system that functions as its own proof. Speed beats 'social proof' every single time.

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Outbound is dead. Most founders still believe that sending thousands of generic cold emails will eventually yield results. They are wrong. By 2026, AI-driven intent data will replace every manual prospecting workflow currently used by teams. Efficiency wins now. You must pivot from spray-and-pray tactics to hyper-focused algorithmic targeting to maintain your current pipeline. Adapt or fail. The future belongs to those who leverage predictive analytics to identify buyers before they search. Stop the spam. Start building a proprietary data engine that captures real-time signals across the entire digital ecosystem. Change your mindset. Traditional sales development representatives will soon be replaced by engineers who manage complex automation stacks. Focus on quality. High-ticket deals in the next decade will require massive technical leverage and zero manual input. Lead gen shifted. Only the founders who embrace deep technical integration will survive the upcoming market consolidation phase. Join the revolution.

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Your sales funnel is a mirror of your inner desperation. We scream into the digital void, hoping for a reply that validates our bank account. Cold email has become a commodity of noise. To transcend the noise, you must provide a bridge of consciousness. The VSSL is that bridge. It is not just a video; it is a manifestation of your authority. Most founders fear the camera because they fear being seen as they truly are. But the "Big Belief" is only built through transparency. You must highlight the "Gap"—the space between where they are and where they think they are. When you stop begging for time, you start commanding respect. The machine automates the reach, but the video preserves the human soul. Stop being a notification. Start being a revelation. Your business doesn't need more leads; it needs more depth. Build the bridge or stay in the void.

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Apollo is where your reply rate goes to die. Stop filtering by job title and start hunting where the real experts hide. High-octane founders don't use generic lists; they scrape niche communities like "Fractionals United." The secret? Source quality beats volume every single time. We use PhantomBuster to pull the data and Clay to turn it into gold. Then, we skip the sales pitch entirely. Instead, we offer a "Visibility Audit"—a zero-friction hook that kills objections before they start. It’s about helping, not selling. This framework booked 23 qualified calls in just 48 days by ignoring the "rules." Stop being a telemarketer. Start being a consultant. The data doesn't lie. Precision is the ultimate leverage.

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AI doesn’t create leverage. Systems create leverage. Most founders use AI to write messages from scratch. That is a fundamental mistake. AI is an amplifier, not a creator. It simply makes you fail faster if your input is weak. To scale without spamming, I use the "5-Pillar Outreach Framework": • Train AI on real winning sales transcripts. • Define an operational ICP, not a generic one. • Enrich every lead with deep company context. • Build decision flows instead of simple prompts. • Set hard guardrails to protect your brand. This moves your outreach from "noise" to "signal." Don’t build better prompts. Build a system that behaves like your best human performer. The payoff isn't just volume; it is the wealth of high-intent relationships. Are you automating the person or the process?

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Sharing my latest piece from the newsletter — a breakdown of what actually works in AI-driven portfolio strategies.

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I wrote about this back in spring. Now — the official confirmation is here. Back then I said something simple: LinkedIn boosts posts where the author actively replies to comments. Today this isn’t an opinion — it’s data.

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video

Content: why old formats no longer work — and what actually works in 2026 Over the past two years, LinkedIn has changed more than it did in the previous ten. There are more posts, more creators, and far more competition. The feed is oversaturated, and only about 2% of authors make it into recommendations. The classic “text + image” combo doesn’t perform anymore. The platform now promotes the author — their expertise, voice, and ability to spark conversation. In 2026, LinkedIn is fully shifting into a multi-format environment. Beautiful posts are no longer enough. Only content that holds attention and triggers discussion performs consistently. 🔗 What actually drives reach right now: — content that makes people think — posts that people want to comment on and repost — next-generation lead magnets (yes, not PDFs anymore) — unconventional formats that break the pattern of the feed At Ligeniqo, we’ve already rebuilt our content model for this new reality. Now we have a system that consistently grows your profile and delivers the kind of results that get authors into global recommendations. How can we work together on content? 🎯 1-Month Format — a fast start For those who need quick visibility: launching posts, strengthening the profile, and creating a noticeable info-boost around your name. 🎯 6-Month Subscription — long-term growth For those building a personal brand strategically and wanting a stable flow of inbound leads through consistent feed presence. In both formats, we focus on the same thing: creating content that actually works on LinkedIn — and that sets you apart from the other 98% of authors.

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Most advisors rely on their network, not a process. The result? Unpredictable deal flow, slow onboarding, and missed opportunities. This article breaks down why — and what the next generation of wealth advisors is doing differently. 👉 The Silent Crisis in Wealth Management

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Who engages with you

Who likes and comments on this creator's posts, inferred from their LinkedIn titles.

By seniority
Founder / C-level24%
VP / Head / Director24%
Manager / Lead6%
Senior IC1%
Other44%
By function
Founders 26%Marketing 24%Sales / BD 19%HR / Talent 8%Finance / VC 6%Engineering / Data 3%

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