Jonathan Attar

Every step you add to your deal is a chance for something to go wrong Stay with me for a moment :) Look I get it, the more steps, the more it feels like you've advancing a safe deal One more call to align everyone, Another week to let it breathe, New stakeholder looped in just in case When in fact it creates more chances for things to go wrong Killing momentum can look like this: 1) Proposal sent over email instead of walked through live (you just added a follow up round you didn't need) 2) Follow up scheduled a week out when tomorrow was completely possible (you just added 6 days of silence for no reason) 3) Close attempt delayed because it "felt too soon" (you just gave doubt more time to grow) 4) Check-in email that reminded the buyer they hadn't decided yet (you just planted uncertainty instead of removing it) The pattern is the same across all four: Unnecessary gap added, momentum lost For me, deal control is about removing space between these steps After all, if it's a priority and they're committed to solve the problem...why wait? You're simply protecting momentum before something you can't control gets in the way If the deal is ready, get out of your own way. ♻️ I lose deals. I win deals. I share the truth in between. Follow me John Attar

The best SDR I know hasn't missed quota once this year and he barely dials more than anyone else. Once I saw the numbers, I had to understand, and he explained everything to me in details His #1 Rule - it's not volume it's what happens before the dial He says most reps on his team pick up the phone and hope the timing is right By the time he dials he already knows what's going to happen Here's the exact workflow: 1) He warms every account before he calls → Email, LinkedIn touch, a relevant insight sent before he picks up the phone When he dials he's continuing an existing conversation 2) He tests messaging in email first → Which problems get replies, which wording works so when he calls he knows what works 3) He calls with a point of view → A specific problem he sees at this type of company, why it matters right now, one simple question If he can't explain the relevance in one sentence, he doesn't call 4) He nurtures between calls instead of redialing → Follow-up email, LinkedIn touch, more context each time Every next call is warmer than the last one. 5) He measures conversations and conversion → One real conversation >>> a hundred empty dials The number that matters is how many people actually engaged He only swears by lemlist It holds the whole motion together. by the time he picks up the phone, the account already knows who he is. For him, dialing is easy when you've done the work before it What's your routine before you pick up the phone? #LemlistPartner

I don't believe stepping on people & being successful go together 10 years in sales roles and the pattern is pretty clear Some of the most successful people I've been around are also the ones who make time when they don't have to Supporting another person success will never ruin yours (this is one my strongest beliefs) It actually makes people want to work with youadvocate for you, and think of you when something good comes up What that actually looks like in practice: - celebrating someone else's win even when your own Q is rough - answering a junior rep's question when there's nothing to gain - making introductions between people who should know each other, for free - sharing what's actually working instead of keeping it close - being the first to say "great job" + meaning it Ambition and generosity aren't opposites! The ones who figure that out early just win differently (and for longer). ♻️ I lose deals. I win deals. I share the truth in between. Follow me John Attar

This is probably the real reason high achievers are never actually happy I think it comes down to one thing we don't pay enough attention to Younger you would be speechless seeing where you are. Older you would tell you to stop playing it safe. High ambitions, way too self critical sometimes (I genuinely struggle with this) Rarely stopping to actually enjoy what's happening around us There's always something more to do or something that could've been done better... Never really enough For me, when I look back 10 years, the difference is actually kind of crazy (jobs, moved countries, married, & more) What about in 10 years from now then? That question alone should make me slow down for a second, but it's difficult The answer is probably somewhere in the middle, I guess Gratitude for where you are Hunger for where you're going Actively working on this! But if you can't enjoy the journey in between, what's the point of any of it? Happy friday 🙏 ♻️ I win deals, I lose deals, I share the truth in between. Follow me @John Attar

I used to hesitate before spinning up new outbound campaigns for different niches. When you’re paying a premium for every single mailbox, building new infrastructure just to test an idea feels like a massive financial risk. That barrier to entry is basically gone now. Maildoso slashed its pricing for dedicated SMTP mailboxes down to $0.49. I picked up 500 mailboxes this morning to scale into a completely new audience, and my total cost was $245 for the month. That changes everything about how agencies can operate. You no longer have to restrict your outreach volume because infrastructure is too expensive. You can buy the capacity you need for pennies and scale immediately. If infrastructure costs are holding your campaigns back, check out the new pricing at Maildoso #MaildosoPartner