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I recorded one video in English.
Two minutes later, I had it in Portuguese, Spanish, and German. Same face. Same voice. Same energy. Just talking to a different market.
No actor. No new recording. No dubbing studio.
Here's the truth about going global: you localize, or you lose. 😇
You can have the best product, the best offer, the best content. But if you show up in a new market speaking a language that isn't theirs, with a voice that feels foreign, you lose trust before you even start. People buy from brands that feel local, not from brands that feel translated.
That's the real challenge in GTM today. It's not making more content. It's making your content work in every market you want to enter, without spending months and a big budget on it.
I've been testing Synthesia's new AI Video Translator (paid collab, being upfront about it). A few things stood out:
→ Translates into 130+ languages
→ Lip sync is actually good, not the robotic mismatch you're used to
→ Keeps your real voice and tone in every version
→ Upload a video or paste a YouTube link and you're done
If you're trying to enter new markets this year, this is the kind of tool that removes one of the biggest blockers: speed to local.
Want the free feature link? Comment "GLOBAL" and I'll send it to you.
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Most people use Clay just for outbound at scale.
But the future belongs to MICRO-CAMPAIGNS.
The old playbook of scaling a single winning campaign to the moon is changing as we enter an LLM-first world. While the tools are still evolving, the barrier to launching hyper-targeted, creative campaigns is dropping fast.
Imagine a near future where a GTM lead launches unique campaigns just by speaking and the SDR team steps in purely to nurture those open conversations.
Two quick examples of what this looks like:
Funding Triggers: Find companies raising seed money. If it is over $5M, automatically send a champagne bottle using the location of the company as the address.
Content Triggers: Find people engaging with a specific post and instantly send them a personalized landing page built with Lovable.
Less time chasing shiny objects, more time launching ideas at scale (and hitting the driving range).
💡 This insightful breakdown comes straight from Michael Saruggia newsletter and Playbook. If you want to stay ahead of the curve on modern outbound and GTM frameworks, it is a fantastic source of learning. He delivers practical insights without the fluff.
👉 Subscribe here: https://lnkd.in/dAgjDms9
A great event yesterday in Lisbon! Clay clubs are a great opportunity to meet new people, learn, and share valuable stuff.
The organization was awesome Olivier Tytgat and Rafael Guerreiro nailed it.
Happy to see some acquaintances again, Ian Cleary :)
Vincent Chapus, where were you? haha
Iryna Yurchenko, great meeting you! I loved our conversation about taxes and how to master the Portuguese system. Anyone looking for guidance on an AI agent should definitely check out DestiLabs
Oksana L., Ihor Seheda, Daan Pruijssers, and Mariano Martene, great insights too!
