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My mum tells me my newsletter is the best one she reads.
She also tells me my carbonara would be improved with more cream.
She is right about one of those things.
It goes out today. Four lead generation things that work in 2026.
→ The AI workflow that books calls while I sleep
→ The platform almost nobody in B2B is touching, where your buyers live
→ The 10 tools I tested with real money so you don't have to
→ The 25 things nobody is doing for leads (one involves a spreadsheet and a Sunday)
Subscribe and find out which → https://lnkd.in/dvnHetWW
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This week's newsletter goes out in an hour. Here's what's in it.
A piece I almost didn't publish.
About the 3pm wall. Brain quits. Can't work. Can't think. Can't string a sentence. Not lazy. Not tired in the normal sense. Just… done. And nobody talks about it. I sat on this one for a week. If you've ever stared at your screen at 3pm wondering what's gone wrong, read it. It's not just you.
A thing I built that saves me 400 hours a year. Uploading a blog used to take me 1 to 4 hours. Per post. (The SEO. The images. The internal links. The Yoast nonsense.) I was this close to packing in blogging entirely. So I built something. Now it's 30 seconds. I'm not a developer. Full how-to is in there. Steal it.
How to show up in ChatGPT, Claude and Perplexity. Google's not the only game any more. Your buyers are asking AI who to hire. If you're not in the answer, you don't exist. Exact playbook is in there.
50 AI tools, sorted by what they replace. The $50 stack. The $300 stack. The ones I quietly cancelled.
15,000 people get this every week. You can be 15,001. Subscribe in the comments.
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In about two hours I press send on this week's newsletter. After that you wait a week.
Quickly. What is in it.
Pipeline thin for three months. Competitors announcing client wins like it is not happening to you. AI fixes this. Not the prompt thing everyone is selling. A completely different use of it almost nobody is talking about. Step by step.
Still paying a hundred and twenty dollars a year for a design tool you mostly do not open. Stop. There is a free one that launched this month producing better work than two paid tools I just cancelled. One of them I had subscribed to for a decade.
Running a business in 2026 and the inside of your head is louder than your calendar. This one I almost did not publish. Twenty one years in. Two of them in a wheelchair. Fifty four kilos gone. The version nobody on LinkedIn will write because it makes them look weak. My therapist will have notes.
Plus what I learned from flopping last Sunday in front of fifteen thousand people. Especially what big sponsored newsletters are quietly getting for their money.
Free. Every Sunday. No paywall. No course at the end.
Subscribe before it sends. Link in the comments.
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I was one of the first influencers in this industry. I built everything by giving away everything for free.
Then I lost it.
Now I am rebuilding it. The same way. In public. Every number shown. Every mistake documented. Every finding shared. Because it is the only thing that has ever actually worked and I am done pretending otherwise.
15,000 business owners read it every Sunday. Some of them are your competitors.
My mum thinks it is the best newsletter on the internet. Her main frame of reference is the Marks and Spencer catalogue.
She is not wrong.
Free. Every Sunday.
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My mum thinks this is the best newsletter on the internet.
She's 81 and her main frame of reference is the Marks & Spencer catalogue but I'll take it.
She's also pulling that face because I told her I give it away for free. She thinks I'm an idiot. She might be right.
She was supposed to be here this week for her 81st birthday. The war had other ideas. So I sent her this newsletter instead. She said it was better than a card. She's not wrong.
15,000 other people read it every week too. Free. No premium version hiding the real stuff. No course at the end. Just the actual thing. Every Sunday. Whether I'm ready or not.
This week I am ready. Arguably too ready. This might be the most valuable issue I've ever sent and I'm giving it away for nothing like an absolute muppet. My accountant would weep.
Here's what's in it.
There is a tool that monitors any page on the internet and tells you the moment anything changes. A competitor drops their price at 2am. A grant deadline update. A job listing appears before anyone's shared it. You find out first. While you were asleep doing absolutely nothing productive and somehow winning anyway.
That's one of 50 tools in this week's newsletter. The ones that do things you didn't know were possible. The ones people find and tell absolutely nobody about because the advantage feels too good to share.
I am not that person. Apparently.
There's also a complete guide on where your ideal clients actually are right now. Typing their exact problem. Naming their budget. Asking for recommendations. Almost nobody selling what you sell is there. I wrote the step by step on finding them. You can thank me later. Or now. Now is also fine.
And the piece everyone in business is thinking and nobody is saying out loud. A friend of mine. Snr marketer. Decades in the industry. Told me last week he's looking forward to retiring. He's nowhere near retiring age. We laughed. Then we both went quiet. Because it wasn't a joke. Keeping up with AI is breaking people who've been doing this for decades and the whole of LinkedIn is performing fine about it. Nobody is fine. I said so. Loudly.
My weekly experiment is in there too. This week I used a free tool to do something most people don't know is even possible. It ran while I did something else entirely. Came back 20 mins to something that would cost a professional days to produce. The exact words I typed are in the newsletter. Copy them. Try it. Go and do your hair while it runs. It's fine. I did.
The ceasefire came this week. First sleep without sirens in months. My body still wakes me at 3am waiting for a siren that isn't there. At my age I'd be up anyway. The sirens just gave it more gravitas.
I went to the beach. Sat in the sand. Came home and wrote this instead of something relaxing like a normal person.
Subscribe link is in the comments. Costs nothing. Cheaper than therapy and arguably more useful.
I'm not above begging. My mum would want you to.
