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Soumya Surabhi

Soumya Surabhi

Founder - GTM Walnut | Building AI Native GTM systems for B2B SaaS & Services

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About

Co-Founder @ GTM Walnut

10 years building demand and revenue for B2B companies, across SaaS, AI, data integration, eCommerce, automotive, and early to growth-stage startups. I have worked in demand generation, product marketing, GTM, revenue operations, and chief of staff roles, mostly as Head of Demand Generation at YC and Sequoia-backed startups. That path led to GTM Walnut, which I co-founded. We build AI-native GTM systems for B2B SaaS and services companies, where outbound, CRM, and content run through one engine your team operates from day one. So far: 30+ clients and $320M+ in pipeline. Weekdays I am on client calls and running campaigns. Weekends are when I play. I pick up every advanced AI and GTM tool I can find, sign up on the free plan, and tinker until I know what it can really do. Most of what ends up in our client systems started as a weekend experiment that worked. If your growth feels fragmented and you want a predictable pipeline, let's talk.

AIGrowth / GTMSaaS

Recent posts

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I used to think QuickEnrich was just an email finder. Turns out that's maybe a third of what it actually does. It's grown into a full contact-data toolkit, and most people I talk to have no idea half of these features exist. So here's the whole thing 👇 Email Finder - drop in a name and domain, or just paste a LinkedIn URL, and you get the verified work email back. Simple, fast, does what it says. Email Finder Deep - this is the one for the contacts that usually slip through. It checks the QuickEnrich database first, and if there's nothing there, it actually runs Google research to identify the company and tests email patterns against their mail server. The stuff other tools give up on. Phone Finder - upload a CSV, it matches by LinkedIn URL first and falls back to name plus company, and you get mobile numbers in bulk. Email Verifier - check whether an address is actually deliverable before you send anything. Saves your sender reputation from the bounces that quietly wreck it. Reverse Email Lookup - you've got an email but no clue who it belongs to. Paste it in, get the person behind it. Contact Finder - give it a company domain and it pulls everyone there. You can filter by title too, so if you only want the CEO, CTO or VP of Sales, that's all you get back. Waterfall Enrichment - probably my favourite. QuickEnrich runs first, and if it comes up empty it cascades through nine other providers (Findymail, Icypeas, Prospeo, Apollo, Kitt and more) until something hits. You plug in your own API keys and set the order. It stops the second it finds an email, so you're not burning lookups for nothing. Bulk Upload - run thousands of contacts through the whole stack in one go. One CSV in, an enriched file out. The part that surprised me most was the price. Most of these tools nickel-and-dime you per export, but QuickEnrich starts around $24/mo (annual) and that includes mobile numbers at no extra cost, which usually sits behind a premium tier everywhere else. There's a free trial too if you just want to poke around first. If you're doing outbound, recruiting, or just tired of paying for five different tools that each do one thing, it's worth a look. Link in the comments.

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$5M to $10M in new deal pipeline every month That is what a properly engineered GTM system does for a Series B or C funded firm trying to charter its next phase of growth. We treat GTM as engineering, where every stage feeds the next and nothing leaks. Here is the full system. 1. ICP and Market Intelligence (who to target) ICP modelling, TAM research, persona segmentation, account discovery. Tools: Apollo, Zoominfo, Clay, Exa, Openmart, AI Ark 2. Signal and Intent Discovery (who is ready now) Website intent, social signals across LinkedIn, Reddit and X, buying triggers, third party monitoring. Tools: RB2B, Trigify.io, Vector 👻, Common Room, Fibbler 3. Inbound and CRM Data (warm contacts, all sources) Active and dormant CRM records, inbound leads, form fills, event leads. Tools: HubSpot, Salesforce, Attio 4. Data Enrichment and Verification (the clean data layer) Contact sourcing, waterfall enrichment across 10+ providers, email verification, account completion, buying committee mapping. Tools: Clay, QuickEnrich, Prospeo, Datagma.com, BlitzAPI, Findymail, Icypeas, ZeroBounce, MillionVerifier 5. AI Research and Account Context (why they should buy) Company and contact research, news and announcements, tech stack, problem identification, messaging context. Tools: Claude, Exa, Deepline 6. Outreach Infrastructure (delivery layer) Domains and inbox setup, deliverability configuration, warmup, sending infrastructure. Tools: ScaledMail, Zapmail, Premium Inboxes 7. AI Personalization and Campaign Execution (launch) Personalized email and LinkedIn sequences, ABM campaigns, multichannel outreach. Tools: Instantly.ai, HeyReach, EmailBison, GojiberryAI 8. Lead Capture, Scoring and Qualification (which accounts to prioritize) Lead scoring, segmentation, engagement tracking, qualification. Tools: HubSpot, Clay, Deepline 9. CRM Automation and Sales Routing (what happens after a lead) Auto CRM updates, lead routing, alerts to sales, pipeline sync. Tools: Zapier, Slack, n8n 10. Revenue Ops and Intelligence (close the loop) Attribution tracking, campaign analytics, ICP refinement, reactivation workflows, continuous optimization.

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I built a fully autonomous email outreach system. Results: 47 demos booked in 7 days. 30 minutes to set up. 0 minutes to run daily. Here’s the exact setup (save this): Most people run one campaign and call it a system. Smart start. But I pushed it further. I connected Claude Opus 4.8 to run the entire operation - website in, booked demos out, while I slept. Here’s what the system does every morning: 1. Reads my website and builds the ICP; Not a form I fill out. Claude reads my homepage, maps my product, and defines: pain points, use cases, target geo, decision-maker titles, positive and negative criteria. Takes 2 minutes. I review and approve. 2. Finds decision-makers across 106M companies. [Doesnt need to export from other platforms]. Web + LinkedIn + Google Maps - live data. Surfaces companies that match the ICP. Then finds the actual decision-maker at each one. 3. Verifies every contact before sending This is where most outreach dies. Unverified lists bounce 8–12%. Ours: 2.54% across 500k+ emails. Direct verified contacts book 2.7× more meetings than scraped lists with same copy, different data quality. 4. Writes a different email per company Not {{first_name}}. Claude reads each company’s context and writes an opening paragraph that references their actual business. Benefit-driven, not feature bullets - 2.5× more replies in our own A/B tests. 5. I review everything before launch ICP → companies → people → email draft. One screen. I approve or edit. Nothing sends blind. 6. Sends from warmed domains - never mine Dedicated inboxes, pre-warmed, SPF/DKIM/DMARC. Spam rate checked every 4 hours. Auto-paused if threshold is hit. My main domain is untouched. 7. Hot leads hit my inbox. I show up for demos. No daily reports. No manual tracking. Just buyers raising their hand. The result: 47 demos booked in 7 days. This system: ~$10 per Hot Lead. The market pays $120 per Hot Lead. 12× cheaper. I have the full Blueprint that includes the 7 layers + the exact prompts that’s booking 20+ demos in just 7 days. Want it? Drop “GTM” in the comments and I’ll send it over.

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VP / Head / Director1%
Manager / Lead10%
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Marketing 27%Founders 16%Sales / BD 7%Engineering / Data 3%Consulting 1%HR / Talent 1%

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Past partnerships

HeyReachHeyReachProspeoProspeoQuickEnrichQuickEnrichGojiberryGojiberryExpleeExplee
Soumya Surabhi

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