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Tania Zhydkova

Tania Zhydkova

Marketing and content @ YouScan | Honest, slightly nerdy posts on B2B & B2C content marketing, social listening, influencer marketing

UAMarketingSEOSaaS
Available to book
8.1K
Followers
974
Est. reach
28.0%
Engagement

About

Senior Content Writer @ YouScan Social Listening ✨

I'm a marketer who reads psychoanalysis for fun. Most of my career has been about one question: why do people respond to some words and ignore others? Currently working across content, social listening, and influencer marketing. → Senior Content Writer at YouScan, helping marketers make sense of what people say about their brands on social media. → Marketing Manager at Tiger Finder, learning the TikTok creator economy as I go. → Also building Visuan, a tool for B2B marketers who need visual content without waiting on a designer. I share the process openly here as it unfolds. 8+ years writing for B2B SaaS (Cognism, Kaspr, EPAM, and others). Founder of Dibloom, Ukraine's first tech copywriting academy, with 150+ graduates now working in global tech. I post about what's working in content, social listening, and the creator economy, and what I'm figuring out in real time. Honest, slightly nerdy, written the way I'd talk to a friend over coffee. Also: I play piano badly but happily and share a desk with my 12-year-old cat Timonia. DMs open. I love meeting new people in this space.💖

MarketingSEOSaaS

Audience & average metrics

8.1K
Followers
974
Est. reach
20
Avg reactions
3
Avg comments
28.0%
Engagement
UA
Based in

Stats updated 4 d ago

Recent posts

video

New in Tiger Finder: filter TikTok creators by where their audience actually is 🐅 Where a creator lives tells you nothing about where their viewers are. A London creator can have a mostly American audience. A US creator can pull most of their views from Latin America. The new Audience location filter fixes this. Set a minimum share for a country, say at least 50% in the US, and your results only include creators whose engaged audience meets it. And it reads the real audience, not the follower list: ✔️ who actually comments on the videos ✔️ the people engaging now, not who subscribed years ago ✔️ commenters, not a stale follower count This is a 10x improvement from traditional TikTok creator discovery, where you pick a creator and hope the audience matches your market. Live now, free plan included 👇 https://tigerfinder.com/

183
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Якщо б мене попросили написати тільки 10 порад, як писати сильні блогові статті: 1. Памʼятайте про ціль вашого тексту для бізнесу. Тримайте це в увазі при підборі кожного розділу, абзацу, речення і слова. 2. Завжди починайте текст не з нуля, з генерації першого чорновика з Claude-скілом для блогових статей (https://lnkd.in/ddDw8nyS). Це зберігає час і відразу запускає ваш хід думок в правильному напрямку. 3. Робіть коротке інтро, яке пояснить для кого цей текст і про що. Додайте в інтро коротку інтригу. 4. Памʼятайте про природу людської уваги. Робіть усе, щоб керувати увагою читача і не губити її. 5. Підзаголовки мають бути не тільки інформативними, але й інтригуючими. Це чіпляє увагу людей, які сканують текст. 6. Говоріть не тільки до раціо, а й до емоцій. Повірте, навіть в B2B дуже багато емоцій. 7. Кожна стаття має передавати чийсь людський досвід: ваш, вашого клієнта, вашої команди, когось з індустрії. Це робить текст живим в часи АІ. 8. Також живим текст робить мова. Переривайте ваш логічний виклад розмовними фразами, щоб не звучати як робот. 9. Розбивайте ваші абзаци інформативними картинками. Картинки мають привертати увагу і доносити одну думку. Не робіть картинки, які ще більше заплутують читача своєю складністю. 10. Ваші факти мають опиратись на авторитетні джерела (а не чиїсь SEO-статті). Але памʼятайте: сильна стаття не має складатись лише з фактів. Факти мають покриватись особистою думкою і трактуванням автора, саме це додає унікальної цінності.

483
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Most global brands enter a new market like a tourist in cargo shorts. Loud. Sunburned. Brochure-fed. And mistakenly convinced everyone finds them charming.🤠 The brand shows up, translates the slogan, books a famous face, and the whole country can feel the polyester. It stays an outsider. So when the market entry campaign DOES work, I pay attention. And lately I keep noticing the same thing behind every successful campaign: there was a really talented local agency in the room. For example, I read about what BeInfluence Europe did for Amazon Belgium (case study is here: https://lnkd.in/dWjjzpHi). Amazon was the international outsider, up against local players Belgians already trusted. So BeInfluence built Amazon INTO Belgian culture, with 3 experiences made with local creators, casting each one for the thing they're already loved for: ⚡️ Average Rob, the comedy creator who built his name on extreme-sports challenges, hosted the first ever Prime Turbo Triathlon. ⚡️ Pablo Andres, one of Belgium's biggest comedians, performed a one-man show only Prime members could get into. ⚡️ Amber Broos, a DJ who plays Tomorrowland mainstages, headlined the first ever rave inside an Amazon warehouse. A rave. In a warehouse. Where the boxes live. Absolute madness, and I mean that as the highest compliment a human can give. 🥹 Notice the move. Nobody was handed a script for a world they don't live in. Each creator did the exact thing their audience already follows them for, just at a scale only Amazon could fund. THAT is what local knowledge buys you. That's the part we think about a lot at Tiger Finder. We help marketers find the creators who already belong to the market they're trying to reach, so great agencies have something real to build on. And to BeInfluence: you've got a new fan.💫

194

Who engages with you

Who likes and comments on this creator's posts, inferred from their LinkedIn titles.

By seniority
Founder / C-level10%
VP / Head / Director5%
Manager / Lead25%
Senior IC7%
Other53%
By function
Marketing 43%Founders 10%Engineering / Data 9%Product 4%Design 3%HR / Talent 3%

Pricing

120 €
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Tania Zhydkova

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