Alexis JarreCMO & Co-founderNaano and Skeepers both work with small creators, which makes them look adjacent on a vendor list — but they solve different problems for different economies. Skeepers is a UGC and reviews engine for e-commerce: gifted campaigns with consumer nano-creators, ratings-and-reviews collection, and shoppable content that lifts product-page conversion. Naano is a B2B LinkedIn creator marketplace: sponsored posts from professional practitioners, booked at a fixed price from €20, measured in qualified clicks. If your revenue comes from carts, you're in Skeepers territory; if it comes from a sales pipeline, you're in Naano's.
What is Skeepers?
Skeepers is a French platform (grown through acquisitions) that helps consumer brands generate authentic content at scale: verified customer reviews, UGC video, and gifted micro-influencer campaigns where creators receive products in exchange for content. The value is volume and social proof — content that feeds product pages, retail media, and paid social for e-commerce conversion.
Skeepers' strengths:
- Ratings-and-reviews collection with verification workflows
- Gifted campaigns that generate UGC volume at low cash cost
- Shoppable content and syndication to retail channels
- A large pool of consumer nano-creators across lifestyle niches
What is Naano?
Naano is a B2B creator marketplace built for LinkedIn: 2,000+ vetted micro-creators (1k–10k followers) who are working professionals in defined verticals — sales, RevOps, devtools, product, HR-tech, fintech. Brands book sponsored posts at creator-defined fixed prices from €20, the platform handles payment (no creator invoices), and every post reports qualified clicks. Q1 2026 average: €18 per qualified click, 12% CTR [Naano marketplace data].
Naano vs Skeepers: side-by-side comparison
| Dimension | Naano | Skeepers |
|---|---|---|
| Audience | B2B professionals on LinkedIn | Consumers |
| Output | Qualified clicks into a funnel | UGC, reviews, social proof |
| Creator type | Professional practitioners (paid per post) | Consumer nano-creators (often gifted) |
| Compensation | Fixed fee from €20/post, paid by platform | Product gifting / campaign fees |
| Attribution | Qualified clicks per post | Content volume, review counts, conversion lift |
| Pricing | From €20/post; Self-Serve €0/month | Annual license (quote-based) |
| Best for | B2B SaaS pipeline | E-commerce conversion & social proof |
When is Skeepers the right tool?
Choose Skeepers when you sell consumer products online and your bottleneck is social proof: thin review counts, product pages without authentic content, paid social that needs UGC creative. Gifted nano-creator campaigns generate that volume at a cash cost B2B-style sponsorships can't match.
When is Naano the right tool?
Choose Naano when your buyer is a professional and your bottleneck is qualified demand: you need the RevOps lead, the sales manager, the developer to see your product recommended by a voice they already read on LinkedIn — and you need to know which post drove which click. Gifting doesn't work in B2B (a €30k software decision isn't swayed by a free sample), and consumer UGC pools don't contain practitioner voices.
The takeaway
Skeepers optimizes the last click of consumer e-commerce; Naano generates the first qualified click of a B2B pipeline. The choice is made by your business model before you ever compare features.
For the full tooling landscape, read the best B2B influencer marketing platforms in 2026. To put your product in front of B2B buyers this week, start a campaign on Naano.
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