LinkedIn Creator Worth Calculator
Find out what a sponsored LinkedIn post is worth — as a flat fee in euros. Type your followers and engagement, get an instant range based on real Naano marketplace rates. Free, no account, nothing leaves your browser.
Your estimate
Enter your follower count on the left and your estimate appears here instantly — engagement rate, a per-post rate range in euros, and your monthly sponsorship potential.
How the estimate works
No black box: here is the exact formula, calibrated on flat fees actually paid for sponsored posts on the Naano marketplace, where creators charge from €100 up to roughly €1,500 per post [Naano marketplace data, Q2 2026].
- 1
Engagement rate
(average reactions + 2 × average comments) ÷ followers. Comments are weighted double because they signal an audience that actually reads and responds — the thing sponsors pay for. Benchmarks for B2B nano and micro creators: 4% and above is excellent, 2–4% good, 1–2% average, below 1% low.
- 2
Base value
€12 per 1,000 followers, with a floor of €100 — the minimum flat fee on Naano. This anchors the estimate to audience size before quality adjustments.
- 3
Engagement adjustment
The base is multiplied by 0.6 + (engagement rate ÷ 2.5), capped at ×2. A creator at the 4% excellent threshold roughly doubles their base value; a low-engagement profile is discounted below it.
- 4
Niche multiplier
B2B SaaS / Tech ×1.2, Finance ×1.15, Sales / Marketing ×1.1, HR / Future of work ×1.0, Other ×0.9 — reflecting what sponsors pay to reach each audience on Naano.
- 5
Range and monthly potential
The result is shown as a ±20% range, rounded to the nearest €10, never below €100. Monthly potential assumes 2 to 4 sponsored posts per month — the ceiling we recommend so sponsored content never drowns out the organic voice that made the audience valuable.
Frequently asked questions
How accurate is this calculator?
It is an estimate, not a quote. The formula is calibrated on flat fees actually paid on the Naano marketplace (Q2 2026), where sponsored posts run from €100 to roughly €1,500 depending on audience and engagement. It cannot see qualitative factors — audience seniority, content quality, niche authority — so treat the range as a starting point for setting or budgeting a rate, not a guarantee.
What makes a LinkedIn creator worth more?
Engagement quality beats follower count. A creator with 8,000 followers and a 5% engagement rate is typically worth more per post than one with 50,000 followers and 0.5%, because sponsors buy attention from a relevant audience. Rates also rise with niche (B2B SaaS and finance audiences carry a premium), comment depth, posting consistency, and how senior the audience is.
How do creators get paid on Naano?
Each creator sets a flat fee per sponsored post, starting from €100. Companies see that price up front, book the post, and the creator is paid the fee once the post is published. There is no bidding and no percentage-of-spend arrangement: the creator decides the rate, and this calculator helps pick a defensible one.
Can companies use this calculator to budget?
Yes. Enter the public numbers of a creator you are considering — followers, typical reactions and comments — and the per-post range tells you what a fair flat fee looks like before you reach out. For a full campaign, multiply by the number of creators and posts, or request a free hand-picked shortlist from Naano with real prices attached.
Now put the number to work
Set your rate and get booked
Publish your flat fee on Naano — from €100 per post, you decide the price — and let B2B companies book you directly. No pitching, no negotiation threads.
Set your rate and get bookedGet a free hand-picked creator shortlist
Describe your campaign and a real person at Naano sends you a shortlist of vetted LinkedIn creators — with their actual flat fees — within 48 hours. Free, no commitment.
Get a free creator shortlist