The LinkedIn creator marketplace built for B2B
A LinkedIn creator marketplace is a platform where companies find, book, and pay LinkedIn creators for sponsored posts. Naano is the B2B version: 2,000+ vetted creators from about 1,000 to 500,000 followers, each with a fixed price per post shown before booking — live in Europe today.
What is a LinkedIn creator marketplace?
A LinkedIn creator marketplace connects companies with LinkedIn creators for sponsored creator campaigns: the brand chooses a creator, the creator publishes a post about the brand from their personal account, and the marketplace handles the transaction between the two. Since June 10, 2026, the term covers two different things — the generic category, and LinkedIn's own Creator Marketplace, the discovery tool LinkedIn announced inside Campaign Manager (currently in alpha, US and Canada only, English-language content only).
The distinction that matters for a buying team is scope. A discovery tool tells you who the creators are. An end-to-end marketplace also handles what comes after: booking, briefing, payment, and per-post tracking. Naano is the second kind, built exclusively for B2B — companies discover and book vetted LinkedIn creators, from about 1,000 to 500,000 followers, at a fixed price per post set by each creator and shown before booking.
How Naano works
Five steps from brief to measured results. The price of every post is a flat fixed fee, set by the creator and visible before you book — never a cost per click, impression, or lead.
Match
Define your vertical and ICP; Naano surfaces vetted creators whose audience contains your buyers, in the language your buyers read.
Brief
You share the campaign brief; creators write in their own voice and you review before anything goes live.
Publish
Posts go live from creators' personal accounts, where LinkedIn concentrates organic reach.
Pay
Each creator sets a fixed price per post, shown before booking. Naano handles the payment, so creators never have to invoice your company.
Track
Every post carries tracked links, so you see clicks per creator and per post instead of guessing from screenshots.
Naano vs LinkedIn's native Creator Marketplace
LinkedIn's Creator Marketplace, announced June 10, 2026, is a genuinely useful discovery tool: creators opt in, and the follower and engagement data is native to LinkedIn rather than scraped or self-reported. But it is an alpha limited to the US and Canada, for English-language content only, and it stops at discovery — you contact creators by email and handle contracting, payment, and measurement yourself. The two products solve different halves of the same problem.
| Dimension | LinkedIn Creator Marketplace | Naano |
|---|---|---|
| Available in Europe today | No — alpha, US and Canada only, English-language content only | Yes — live in Europe, local-language creators |
| Self-serve booking | No — discovery and email contact; you negotiate offline | Yes — book a creator directly on the platform |
| Payment handling | Not handled — monetization tools announced with no launch date | Handled — creators are paid per post through the platform |
| Pricing transparency | Creator fees negotiated by email; amplification billed as Thought Leader Ads media | Each creator sets a fixed price per post, shown before booking |
| Performance tracking | None built in — you instrument UTMs yourself | Per-creator, per-post tracked links included |
| Creator range | Opt-in directory with native follower and engagement data | 2,000+ vetted creators, from about 1,000 to 500,000 followers |
LinkedIn product characteristics reflect the June 10, 2026 launch coverage (Digiday, Social Media Today) as of the alpha; verify current availability with LinkedIn. For the full side-by-side, including where LinkedIn's product is genuinely strong, read LinkedIn Creator Marketplace vs Naano.
What sponsored LinkedIn posts cost
On Naano, each creator sets a fixed price per post, shown before booking. The Naano Index — 239 real sponsored-post bookings on the marketplace between June 14 and August 1, 2026 — puts numbers on what brands actually pay:
€84
Median per post, creators under 5K followers
€180
Median per post, creators at 5–10K followers
€312
Median per post, creators at 10–25K followers
These are transacted medians, not rate-card estimates. The full dataset, methodology, and price-spread analysis are in the LinkedIn Sponsored Post Price Index 2026, and every first-party dataset we publish lives on the reports hub.
Who Naano is for
Naano is built for B2B teams whose buyers are on LinkedIn — B2B SaaS companies above all, along with agencies and marketing teams selling to professional audiences. If your pipeline depends on reaching founders, operators, or specialists in a vertical, the creators they already follow are the distribution channel, and a marketplace is the fastest way to book them. If your buyers are consumers on Instagram or TikTok, a consumer influencer platform is a better structural fit — our 2026 platform comparison covers those honestly.
Is Naano a LinkedIn influencer marketing platform?
Yes. "Influencer marketing platform" and "creator marketplace" describe the same job from two angles. Naano does that job for LinkedIn specifically: instead of a searchable database you export and chase by email, it is a transactional marketplace where you book a vetted creator at a fixed price per post and the platform handles briefing, payment, and per-post tracking. Plans are Self-Serve at €0/month and Managed at €700/month — see pricing for the details.
Frequently asked questions
Is there a LinkedIn creator marketplace available in Europe?
Yes. LinkedIn's own Creator Marketplace (announced June 10, 2026) is an alpha limited to advertisers in the US and Canada, with English-language content only and no announced European date. Naano is a B2B LinkedIn creator marketplace that is live in Europe today, with 2,000+ vetted creators publishing in local languages.
What is the difference between Naano and LinkedIn's Creator Marketplace?
LinkedIn's Creator Marketplace is a creator discovery tool inside Campaign Manager: brands search opted-in creators, see native follower and engagement data, and contact them by email — payment, contracting, and tracking remain the brand's problem. Naano is an end-to-end marketplace: brands book vetted LinkedIn creators at a fixed price per post, and the platform handles briefing, publishing, payment, and per-post tracking. LinkedIn's product is also US/Canada-only alpha, while Naano operates in Europe today.
How much does a sponsored LinkedIn post cost?
Based on 239 real sponsored-post bookings on the Naano marketplace between June 14 and August 1, 2026, the median transacted price was €84 per post for creators under 5,000 followers, €180 at 5,000–10,000 followers, and €312 at 10,000–25,000 followers. On Naano, each creator sets a fixed price per post, shown before booking — there is no cost per click or per impression.
Is Naano an influencer marketing platform?
Yes — Naano is a LinkedIn influencer marketing platform, structured as a marketplace rather than a database: instead of exporting a list of profiles and running outreach yourself, you book a vetted LinkedIn creator at a fixed price per post and the platform handles matching, briefing, payment, and tracking. It is built exclusively for B2B brands on LinkedIn.
How do creators get paid?
Naano handles the payment. The fixed per-post fee is known before the post goes live, and the platform pays the creator after publication — creators never issue brand-by-brand invoices, which matters because most active B2B creators are salaried professionals. LinkedIn's own Creator Marketplace does not handle payment; its monetization tools were announced with no launch date.
How much does Naano cost?
There are two plans: Self-Serve at €0/month, where you pay only the fixed per-post fee each creator has set, and Managed at €700/month, where Naano handles creator selection, briefs, and campaign management. Every creator's price is a flat fee per post, shown before booking.
Available in Europe today
Book a vetted LinkedIn creator at a fixed price per post
2,000+ registered and vetted creators, from about 1,000 to 500,000 followers. Every price is set by the creator and shown before you book — Self-Serve is €0/month.