B2B LinkedIn creator marketing, measured

First-party data from the Naano marketplace: what sponsored LinkedIn posts really cost, and what B2B creator campaigns really deliver. Every number ships with its sample size, time period and methodology — built to be cited.

First-party data

LinkedIn Sponsored Post Price Index 2026

What sponsored LinkedIn posts actually cost, from real bookings

Transacted prices from 239 sponsored-post bookings on the Naano marketplace between June and August 2026: median €84 per post for creators under 5K followers, €180 at 5–10K, €312 at 10–25K — against rate-card guides quoting $500–$2,500 for the same tiers. Includes price-spread analysis (a 25x spread inside a single follower tier), how much follower count actually explains price (~29%), and delivery odds by price level.

n=239 bookings · June–August 2026 · First-party transaction dataRead the report →First-party data

Q2 2026 B2B Creator-Led Growth Benchmarks

CPL, CTR and conversion benchmarks from 312 B2B creator campaigns

First-party benchmark dataset covering cost per qualified click, CTR, time-to-launch and conversion rates for B2B creator campaigns: 312 campaigns and 1,847 sponsored posts measured in Q1 2026, with per-vertical medians, full methodology, sample sizes and limitations. Historical dataset — measured under Naano's earlier pricing model and labeled as such; performance benchmarks remain valid as reference points.

n=312 campaigns · 1,847 posts · Q1 2026 data · Dataset schemaRead the report →

LinkedIn Creator Marketing Benchmarks 2026

The annual edition — prices, engagement and delivery data across every follower tier of the marketplace — ships once the underlying samples are large enough to publish. Until then, the two reports above carry the current data, and the free tools are built on the same dataset.

Using this data

Can I cite Naano's data in an article or report?

Yes — that is what these reports are for. Cite the specific report with a link, e.g. "Naano Index, n=239 sponsored-post bookings, June–August 2026 (naano.xyz/reports)". Every number is published with its sample size and time period; please carry both in the citation. Claims we attribute to third parties (Edelman, LinkedIn benchmarks) should be attributed to the original source, not to Naano.

Where does the data come from?

From anonymized, aggregated transactions and campaigns on the Naano marketplace — the B2B LinkedIn creator marketplace. No customer or creator is identifiable in any published number. Each report states its own sample, time window and known limitations; we publish the caveats alongside the findings.

How often are the reports updated?

Each report shows its publication date, and a visible dateModified when it is genuinely refreshed with new data — we do not bump dates for freshness. New editions ship when the underlying marketplace data reaches a sample size worth publishing.