Creator Campaign Budget Planner.
Enter a budget and see how many sponsored LinkedIn posts it books at real transacted medians — and, more usefully, how many of those historically ended in a published post. Built on 300 real bookings. Free, no account, nothing leaves your browser.
Enter a budget to see how many sponsored posts it books at real transacted medians — and how many of those historically ended in a published post.
The three allocations, and where they come from.
Each allocation uses the transacted median price for a real follower tier, then applies the historical settled delivery rate for the price band that median falls into. The band is derived from the price, so a preset always agrees with what the custom-price input returns for the same number. Bookings still awaiting a decision are excluded from the delivery-rate denominator.
| Allocation | Median price | Band | Published |
|---|---|---|---|
| SpreadUnder 5,000 followers. Most posts per euro, lowest delivery rate. 66 bookings set this median. | €84 | Under €200 | 30.4% |
| Mid-tier10,000 – 25,000 followers. 40.9% of these offers went unanswered — the second-worst response rate. | €300 | €200 – €399 | 25.9% |
| Concentrated50,000+ followers. Fewest posts, strongest observed delivery. Thin tier: 16 bookings set this median. | €720 | €600 and above | 64.6% |
[Naano Index, n=300 bookings, 14 June – 11 August 2026]. The timing side of the same dataset is in how long a B2B creator campaign takes, and the full price distribution is in the LinkedIn sponsored post price index 2026.
Method, and what this planner does not claim.
Source. Naano's own marketplace database, queried read-only on 11 August 2026 at 19:05 UTC. Every sponsored-post booking created between 14 June and 11 August 2026, normalised to price per post (n=300), plus the 89 of those that reached a published post for the timing figures. Bookings placed by Naano itself as a buyer are excluded. No cell below ten observations is published, and no individual creator, brand or amount appears anywhere.
This is a correlation, not a causal claim. Paying €600 does not make a post appear. A brand paying €600 usually also has a real budget, a written brief, and someone internally who chases the campaign — any of which could be doing the work. The planner applies observed historical rates to a budget; it does not model what would happen if you changed a price.
Expected published posts are an average, not a guarantee. A 30.4% delivery rate applied to ten bookings gives an expectation of about three published posts, but the actual outcome for any single campaign varies widely — especially at small booking counts. Treat the third column as a planning correction, not a forecast for one campaign.
Sample caveats, and how much these rates move. The €400–€599 band rests on 36 bookings from only 9 distinct buying brands and should be read as directional. More importantly, these rates are not stable yet: between the 3 August and 11 August snapshots the €600+ delivery rate fell from 80.6% to 64.6% on 11 additional bookings, and the unanswered-offer rate in that band rose from 8.1% to 19.2%. The direction of the effect has held in every cut so far; its size has not. Re-read this page against the snapshot date rather than assuming the numbers are settled.
What is deliberately absent. No impressions, reach, cost-per-lead or cost-per-click figure appears on this page. LinkedIn does not expose post impressions for third-party posts, and our tracked-link coverage is currently too partial to publish a clicks-per-post benchmark honestly. Naano charges a flat fee per sponsored post set by each creator, and does not sell per click.
Frequently asked questions.
How many sponsored LinkedIn posts can I get for my budget?
Divide the budget by the transacted median for the audience size you are buying, then multiply by the historical delivery rate for that price band. On Naano, the transacted medians were €84 per post under 5,000 followers, €300 at 10,000–25,000, and €720 above 50,000, while settled delivery rates ranged from 25.9% to 64.6% depending on the band [Naano Index snapshot, n=300 bookings, 11 August 2026 at 19:05 UTC]. A €5,000 budget books 59 posts at €84 but historically produced around 18 published ones.
Why should I plan on published posts instead of booked posts?
Because the two differ by a factor of three to five. Of the bookings that reached a final state on Naano, 30.4% priced under €200 ended in a published post against 64.6% priced at €600 or more, and 41.6% of sub-€200 offers expired without the creator ever answering [Naano Index snapshot, n=300 created bookings, 11 August 2026 at 19:05 UTC]. A forecast built on posts booked has been systematically optimistic at the low end.
Is it cheaper per published post to book many small creators or a few large ones?
Many small creators, by a wide margin. On these historical rates the lowest band costs roughly €280 per published post, against roughly €1,100–€1,300 for both the mid-tier and concentrated allocations — the cheap band's weak delivery rate is more than offset by how many more posts the same budget buys. The two upper allocations land close enough to each other that which one comes out ahead depends on your exact budget, so the tool computes it rather than asserting it. This is an observed association across a nine-week dataset, not a rule, and it is the opposite of the usual advice — the tool reports it because it is what the data says, not because it is convenient.
How long should I allow between booking a creator and the post going live?
Plan on 14 days rather than 8. Delivered bookings took a median of 8.0 days from booking to published post, with a 90th percentile of 14.1 days, and the creator accepted the offer in a median of 35 minutes [Naano Index snapshot, n=89 delivered bookings, 11 August 2026 at 19:05 UTC]. Almost all the elapsed time sits after acceptance, in drafting and approval.
Does this planner assume that paying more causes a post to be delivered?
No. The delivery rates are correlations across a young and visibly volatile dataset — the €600+ rate moved from 80.6% to 64.6% between the 3 August and 11 August snapshots on 11 additional bookings. A brand paying €600 typically also has a real budget, a written brief and an internal owner who follows up, and any of those could be doing the work. The planner applies observed historical rates to a budget; it does not claim that raising a price changes an outcome.
See the real prices before you commit a budget
Every creator on Naano publishes their own flat fee per post, so you can build the plan against actual numbers instead of estimates. Contracts, escrow and invoicing handled — no monthly platform fee.
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